HKThe Hong Kong Shopping Festival, an annual e-commerce event supporting small and medium-sized businesses, is set to expand into the ASEAN region for the first time, starting with Singapore and Malaysia. Organized by the Trade Development Council, the third edition of the festival will feature both mainland China and ASEAN editions, marking a shift from its previous focus solely on the mainland. The initiative aligns with government efforts to promote cross-border e-commerce and digital transformation for local businesses. Financial Secretary Paul Chan Mo-po emphasized the importance of e-commerce in modern trade and highlighted the government's commitment to supporting local enterprises in expanding their international operations. The mainland edition runs from August 1 to 20, while the ASEAN edition takes place from September 21 to 27.
Bias read (Center): The article presents information about government-supported economic initiatives without overtly favoring any particular political ideology. It focuses on factual developments related to trade policy and economic strategy, quoting government officials and outlining plans without taking a clear left-
