HAVI Names Kuala Lumpur One of Just Four Global Technology Hubs, Anchoring Malaysia as Asia Pacific's Digital Supply Chain Capital

HAVI, a leading global supply chain company, has announced the establishment of its fourth global Technology Hub (TechHUB) in Kuala Lumpur, Malaysia. Scheduled to officially open in November 2026, the hub marks the first of its kind in the Asia-Pacific region and positions Malaysia as a key player in the digital transformation of supply chains across the area. The initiative aims to create 150 high-value jobs by mid-2027 and solidify Malaysia’s status as a regional base for AI-powered logistics innovation. The Kuala Lumpur TechHUB will serve as a nexus for regional market insights, digital expertise, and both local and international talent. It will focus on developing advanced solutions tailored to the complexities of Asia-Pacific supply chains, with particular emphasis on AI-driven forecasting, data analytics, automation, and IoT-enabled fleet management. These technologies are intended to enhance the responsiveness and resilience of logistics operations throughout the region. Since March 2026, the TechHUB has already hired 50 technology professionals and is projected to expand to 100 employees by the end of the year. Positions available span a range of disciplines including demand forecasting, data analytics, product management, software engineering, cybersecurity, cloud operations, and change management. Reto Sahli, HAVI’s Chief Digital & Information Officer, emphasized that Malaysia provides the ideal blend of technological ambition, multilingual talent, and regional connectivity necessary for HAVI’s continued expansion in the Asia-Pacific region. According to Sahli, the TechHUB is not only focused on delivering digital solutions for HAVI’s clients and internal operations but also on offering Malaysian professionals the opportunity to engage in global roles that influence the evolution of supply chains across the region. The decision to locate the hub in Malaysia underscores the nation’s preparedness for digital advancements and the availability of skilled professionals within its workforce. HAVI plans to implement a comprehensive talent development program at the TechHUB, which includes technical training in areas such as artificial intelligence, analytics, automation, and cloud-based supply chain systems. Additionally, the program will provide functional training in logistics operations and leadership development for individuals assuming regional and global responsibilities from Kuala Lumpur. Daniela Ribeiro, Director of Technology Transformation at HAVI, highlighted the unique structure of the HAVI TechHUB network, describing it as a globally interconnected team operating under a “Follow the Sun” model. This approach ensures continuous innovation and collaboration across different time zones, allowing for seamless knowledge sharing and uninterrupted project progression. Ribeiro noted that this model reflects HAVI’s organizational ethos, emphasizing the importance of maintaining a consistent flow of ideas and expertise. Ribeiro further stressed that supply chain transformation fundamentally revolves around people. While technology can enhance speed, visibility, and efficiency, she explained that the success of such transformations depends largely on the capabilities of the individuals managing these systems. In Malaysia, the focus is on cultivating teams that possess both a deep understanding of the technology and the practical realities of Asia-Pacific markets, enabling them to design solutions that are contextually relevant, scalable, and effective. The Malaysian logistics and supply chain industry is currently undergoing rapid transformation. The market is anticipated to grow from USD29.70 billion in 2025 to USD31.23 billion in 2026, with projections indicating it could reach USD40.11 billion by 2031. This growth is being fueled by increasing e-commerce activity, ongoing modernization efforts in supply chains, and a growing demand for automated processes. Concurrently, Malaysia’s digital economy is gaining momentum, with RM87.4 billion in approved digital investments recorded in 2025, expected to generate over 31,000 high-value jobs. The timing of the TechHUB’s launch aligns well with these developments, reinforcing Kuala Lumpur’s reputation as a pivotal center for digital supply chain innovation.