ON
← Back to feed
‘Girlfriend gives 0% interest…’: Chennai Metro FD ad sparks row over women ‘objectification’
India🏛️ PoliticsProgressive8 hr. ago

‘Girlfriend gives 0% interest…’: Chennai Metro FD ad sparks row over women ‘objectification’

A fixed deposit (FD) advertisement by THECOS, a co-operative credit society in Tamil Nadu, displayed on a Chennai Metro train, sparked controversy for its portrayal of women as objects. The ad compared 0% interest from a girlfriend to 14.40% interest from their FDs, using a tone critics deemed disrespectful. Dravida Munnetra Kazhagam (DMK) MP Thamizhachi Thangapandian condemned the ad, calling it degrading and urging the Metro administration to remove it and improve vetting processes. Opposition leader AIADMK spokesperson Kovai Sathyan called for legal action against those involved in approving the ad. The incident highlights concerns about gender representation in public advertising.

Advertisement

1 reports

Hindustan Times logoHindustan TimesIndependentProgressive8 hr. ago
‘Girlfriend gives 0% interest…’: Chennai Metro FD ad sparks row over women ‘objectification’

A fixed deposit (FD) advertisement by THECOS, a co-operative credit society in Tamil Nadu, displayed on a Chennai Metro train, sparked controversy for its portrayal of women as objects. The ad compared 0% interest from a girlfriend to 14.40% interest from their FDs, using a tone critics deemed disrespectful. Dravida Munnetra Kazhagam (DMK) MP Thamizhachi Thangapandian condemned the ad, calling it degrading and urging the Metro administration to remove it and improve vetting processes. Opposition leader AIADMK spokesperson Kovai Sathyan called for legal action against those involved in approving the ad. The incident highlights concerns about gender representation in public advertising.

Bias read (Progressive): The article frames the controversy as a violation of women's dignity, emphasizing the offensive nature of the ad and linking it to broader societal values. While the ad itself is a commercial promotion, the focus on gender objectification and calls for stricter regulation align with progressive, pro

How each side covered it

The same event, grouped by the political lean of the outlets covering it.

How each side covered it

Support independent, bias-aware news and unlock the social pulse, community voting, and every other Supporter feature.

Become a Supporter

Covered around the world

The same event as reported in other countries.

Covered around the world

Support independent, bias-aware news and unlock the social pulse, community voting, and every other Supporter feature.

Become a Supporter

Claims check

Key factual claims, and how many sources assert vs dispute each.

Claims check

Support independent, bias-aware news and unlock the social pulse, community voting, and every other Supporter feature.

Become a Supporter

Keep the news honest.

ObjectiveNews is reader-funded and ad-free — we show you the bias instead of hiding it. Support independent journalism for €4/month.

Become a Supporter

Related stories