A joint study by the Economic and Social Research Institute (ESRI) and the Gambling Regulatory Authority of Ireland (GRAI) reveals that nearly 40 percent of individuals who begin with online horse or sports betting expand their activities to other gambling products. Based on a survey of 1,000 Irish adults, the research indicates that 77 percent of gambling occurs online, with flexibility and marketing incentives cited as primary drivers for account creation. The findings highlight a disparity between the ease of opening online accounts and the difficulty of closing them or withdrawing funds, a challenge compounded by frequent digital advertisements. Experts note that one in four respondents attempted to reduce their gambling but often failed due to insufficient treatment services and societal stigma surrounding addiction.
Bias read (Center): The article maintains a neutral tone by balancing regulatory data and expert commentary on market dynamics with personal testimony regarding addiction and service gaps.





