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From yoga to Hyrox, Lululemon taps Asian trends with new Tokyo store
Japan⚽ Sports6 hr. ago

From yoga to Hyrox, Lululemon taps Asian trends with new Tokyo store

Lululemon, a Canadian activewear brand, has opened its largest Asia-Pacific store in Tokyo's Harajuku district, marking its strategic move into Japan's rapidly growing sportswear market. The 1,220-square-meter multi-level store reflects the company's focus on tapping into regional trends such as yoga and Hyrox, which are gaining popularity in Asia. This expansion underscores Japan's significance as a growth opportunity for international sportswear brands. The store's opening highlights Lululemon's broader strategy to leverage emerging fitness and wellness trends in the region.

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Nikkei Asia logoNikkei AsiaIndependent🔒Center
From yoga to Hyrox, Lululemon taps Asian trends with new Tokyo store

Lululemon, a Canadian activewear brand, has opened its largest Asia-Pacific store in Tokyo's Harajuku district, marking its strategic move into Japan's rapidly growing sportswear market. The 1,220-square-meter multi-level store reflects the company's focus on tapping into regional trends such as yoga and Hyrox, which are gaining popularity in Asia. This expansion underscores Japan's significance as a growth opportunity for international sportswear brands. The store's opening highlights Lululemon's broader strategy to leverage emerging fitness and wellness trends in the region.

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