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From Jobs, Cook to Ternus: How Apple changed over the years
TR💼 Business8 hr. ago

From Jobs, Cook to Ternus: How Apple changed over the years

The article discusses Apple's evolution since the death of its co-founder, Steve Jobs, and the transition of leadership from Tim Cook to John Ternus. It highlights how Apple has maintained its core identity despite changes in leadership, growing significantly in market value from $300 billion in 2011 to approximately $4.6 trillion today. Tim Cook is credited with steering Apple's expansion, including entering the Chinese market, launching new products like the Apple Watch and AirPods, and developing in-house chips such as the M series. Cook reflects on his time at Apple, acknowledging the contributions of employees and referencing Jobs’ vision of making a 'dent in the universe.' The article raises questions about Apple’s future under Ternus’ leadership, drawing parallels to Jobs’ earlier departure from the company.

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Daily Sabah logoDaily SabahParty-alignedCenter8 hr. ago
From Jobs, Cook to Ternus: How Apple changed over the years

The article discusses Apple's evolution since the death of its co-founder, Steve Jobs, and the transition of leadership from Tim Cook to John Ternus. It highlights how Apple has maintained its core identity despite changes in leadership, growing significantly in market value from $300 billion in 2011 to approximately $4.6 trillion today. Tim Cook is credited with steering Apple's expansion, including entering the Chinese market, launching new products like the Apple Watch and AirPods, and developing in-house chips such as the M series. Cook reflects on his time at Apple, acknowledging the contributions of employees and referencing Jobs’ vision of making a 'dent in the universe.' The article raises questions about Apple’s future under Ternus’ leadership, drawing parallels to Jobs’ earlier departure from the company.

Bias read (Center): The article focuses on Apple's business growth, product development, and leadership transitions without taking a political stance or showing bias toward any particular ideology. It presents factual information about the company's history, financial performance, and strategic decisions without using煽

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