IndiaThe article reflects on the evolution of gifting culture in India, contrasting past traditions with modern trends. In earlier times, gifts were simple items such as toys, stationery, or small trinkets, often wrapped in a 'shagun' envelope containing cash. Personalized Archies cards were popular, emphasizing handwritten messages over material value. Today, the author observes a shift toward branded, high-value items such as Air Jordans, smartphones, and luxury accessories. This change highlights how gifts now serve as social status symbols rather than mere tokens of affection. The author’s teenage daughter exemplifies this new trend, requesting specific branded items that reflect her peers’ preferences. The transformation underscores broader societal changes, including increased exposure to global consumer culture and shifting values among younger generations.
Bias read (Center): The article discusses cultural shifts in gifting practices without taking a stance on political issues, policies, or figures. It focuses on evolving consumer behavior and generational differences in India, avoiding any partisan or ideological framing.
%2C%2520de%2520Jean-L%25C3%25A9on%2520G%25C3%25A9r%25C3%25B4me.&w=3840&q=75&output=webp&we)