Free breakfast bundles for 12,000 P6 pupils at Cheers, FairPrice Xpress outlets in September

Up to 12,000 Primary 6 students in Singapore will be given free breakfast bundles starting from September 3 at Cheers and FairPrice Xpress stores. The initiative, part of the Cheers Breakfast Club, aims to support students preparing for the Primary School Leaving Examination (PSLE). Each bundle includes items such as apples, cereal, chicken essence, and oat milk, with a value exceeding $25. The program marks the third consecutive year that FairPrice Group has offered this service. The breakfast bundles will be available at 51 participating outlets beginning on September 3, with distribution starting at 1 p.m. From September 4 to 6, the bundles will be accessible during regular store hours. Students or their parents must present either a student card or a physical or electronic PSLE examination slip to claim the meals. Only one bundle per student is allowed, and availability depends on stock levels. According to FairPrice Group, the number of participants, approximately 12,000, represents around 30 percent of the estimated 2025 Primary 6 cohort in Singapore, as determined by the Ministry of Education. Special provisions have been made for students from self-help organizations, with over 2,600 additional bundles allocated for beneficiaries of groups such as the Chinese Development Assistance Council, the Eurasian Association, Yayasan Mendaki, and the Singapore Indian Development Association. These allocations aim to ensure that children from diverse backgrounds benefit from the initiative. Pearlyn Woo, whose son is currently in Primary 6, praised the effort. She noted that the program eases the stress associated with exam preparation. “Having these breakfast items ready to grab in the morning makes our routine so much easier,” she said. “Preparing for exams can be stressful, so every bit of encouragement counts.” Jean Khong, general manager of the FairPrice Foundation, emphasized that the initiative carries a deeper message beyond providing food. “More than just a meal, we hope every child takes away this message that the PSLE is but one step in our lifelong learning journey,” she stated. “Believe in yourself, persevere, and know that your community is cheering you on.” This year's program builds on previous success. In 2024, all 12,000 breakfast bundles were claimed within two days of launch. The popularity of the initiative has prompted continued support, with FairPrice Group expanding its outreach efforts. Earlier this year, the company announced another campaign offering 4,500 coupons for protein drinks to teenagers aged 12 to 18, valid from July 31 to August 31 at select Cheers locations. The PSLE, a critical milestone for primary school students in Singapore, determines placement in secondary schools. As the examination date approaches, initiatives like the Cheers Breakfast Club seek to alleviate some of the pressure faced by young candidates. By providing essential nutrition and a sense of community support, the program aims to contribute positively to students' well-being and performance. The program reflects broader efforts by local businesses and organizations to support education and youth welfare. With each year bringing new challenges and opportunities, the continued participation of companies like FairPrice Group underscores the importance of collaborative efforts in nurturing future generations. The initial phase of the breakfast distribution begins on September 3, with the first batch of students expected to arrive at participating stores shortly after noon. The response from both students and parents has been positive, indicating high demand for the initiative. As the program unfolds, further updates on its impact and reach are anticipated.