Ford’s new electric truck, ‘Fathom’, starts at $28,350

TechCrunchIndependentCenter5 hr. ago

Ford announced its new electric truck, 'Fathom,' which will start at $28,350 before adding a $1,645 destination and delivery fee, bringing the total to $29,945. This places it slightly under Ford's $30,000 target for the vehicle. The Fathom is Ford's second all-electric truck, following the F-150 Lightning, and will be built on a new Universal EV Platform designed to reduce costs. The truck will feature Apple Maps, compatibility with Android Auto and Apple CarPlay, and bidirectional charging capabilities. It will also include BlueCruise technology, though advanced features may require additional payment. Ford aims to position the Fathom as adaptable, targeting a different customer mindset compared to traditional truck buyers. Despite challenges in the electric truck market, Ford is betting on this model as part of its broader strategy to compete with Tesla and Chinese EV manufacturers.

Bias read (Center): The article presents information about Ford's new electric truck without overtly favoring any political ideology. While it mentions Ford's competition with Tesla and Chinese EVs, these points are presented as factual business strategies rather than politically charged arguments. The focus remains on

NewsweekIndependentCenter5 hr. ago

Ford has announced the launch of its new electric midsize pickup truck, named the Fathom, as part of its Universal Electric Vehicle (UEV) platform program. The name 'Fathom' was selected after a nine-month naming process that considered over 200 potential names, including historical Ford truck models like Ranchero, F-100, and Taurus. The decision was based on input from Ford's engineering team and internal branding considerations. The Fathom will be produced at Ford's Louisville, Kentucky plant starting in 2027, with pre-orders beginning early in the year and sales launching later in 2027. The truck will initially be available only in North America.

Bias read (Center): The article presents factual information about Ford's naming process for a new electric truck model. There is no overt ideological framing or emphasis on political issues. The focus is on corporate strategy and product development, with balanced reporting on the selection criteria and timeline for F