'Flutter' and the ceramic masterpieces that bewitched monarchies

The umbrella maker of Naples: “From King Charles to Stallone, my creations are loved across the globe” Mario Talarico, a 45-year-old artisan based in Naples, continues the legacy of his family’s umbrella-making business, which dates back to 1860. His workshop, located on Via Toledo, produces six handcrafted umbrellas daily, each one a unique blend of traditional design and meticulous craftsmanship. The pieces range from classic styles with bamboo or Malacca cane handles to elaborate models adorned with fabrics and painted motifs, including depictions of Totò and Pulcinella. Talarico emphasizes that his work represents a commitment to quality over mass production, distinguishing itself from cheaper alternatives that often fail under minimal stress. Talarico describes his umbrellas as more than just functional objects, they are symbols of identity, protection, and personal expression. He notes that while modern consumers often prioritize convenience over durability, his creations are designed to endure, drawing comparisons to luxury items such as motorcycles and designer handbags. “Some have tried adding automatic features and hi-tech gadgets, but with umbrellas, tradition always wins,” he says. The Talarico family’s history in umbrella making traces back to Giovanni Buongiovanni, who founded the Al Giapponese workshop in 1860. This tradition was passed down through generations, eventually reaching Mario Talarico Sr., who died in 2024. Today, the workshop continues to operate using techniques unchanged since its inception, emphasizing the importance of preserving artisanal methods in an age dominated by industrial manufacturing. In addition to producing umbrellas, the workshop now houses a free-entry museum dedicated to showcasing the history and techniques behind the craft. Visitors can see the intricate mechanics of the umbrellas, including the tensioned ribs and interlocking components that ensure both strength and elegance. Talarico believes these displays help educate the public about the value of handmade goods in contrast to disposable products. Meanwhile, in the coastal town of Vietri sul Mare, another artisan is keeping a centuries-old tradition alive. Raffaele Apicella, known as “Filuccio,” is a 94-year-old ceramicist whose work has earned international recognition. Despite his advanced age, he continues to create delicate ceramic pieces using a lathe, a technique he learned at the age of 10 during World War II. His son, Benvenuto, has joined him in promoting the local ceramic industry, leading efforts to secure the IGP (Indication Geographical Protection) designation for Vietri ceramics. This certification would protect the region’s reputation and prevent imitation products from flooding the market. Benvenuto credits his father’s dedication to the craft for elevating the quality of Vietri ceramics. “Without the hands of Filuccio and other passionate artisans like him, we might not have reached the level of excellence that allows us to project ourselves globally,” he says. Filuccio recalls starting his career under the guidance of master ceramist Vincenzo Procida, who taught him the fundamentals of working with clay on a pedal-powered lathe. Over the years, he expanded the scope of his work beyond utilitarian items such as vases and figurines, creating artistic pieces that were even acquired by European royalty. His home now serves as a small museum, housing some of his most prized works, including a large vase depicting the four seasons. Both Talarico and Filuccio represent a broader effort to preserve traditional crafts in Italy, facing challenges posed by globalization and the rise of mass-produced goods. Their stories highlight the enduring appeal of handmade objects, even in a world increasingly driven by efficiency and affordability.