The Odyssey is already changing Ithaca: locals expect a flood of tourists, but the island does not appear in the film

Filmska Odiseja že spreminja Itako: domačini pričakujejo naval turistov, a v filmu otoka sploh ni The global success of Christopher Nolan’s Odyssey has begun to reshape the quiet Greek island of Ithaca, once a remote and largely unnoticed destination. The film, inspired by Homer’s epic poem, has already earned over one billion euros worldwide, excluding its yet-to-be released run in China, and its popularity is now drawing attention to the island, which lies off the western coast of mainland Greece. Though Ithaca has long been known for its pristine waters and dramatic cliffs, it has remained relatively untouched by mass tourism. However, local residents and officials are cautiously optimistic that the film could bring a surge in visitors, even as they acknowledge the challenges ahead. Ithaca, with its rugged terrain and dense vegetation, has always maintained a tranquil atmosphere, even during peak tourist season. According to reports, the interior of the island remains largely untouched, with olive groves and cypress trees dominating the landscape. The lack of extensive infrastructure and limited access to beaches has kept the island free from the overcrowding common in other parts of Greece. Yet this very isolation has made it a hidden gem for those seeking authentic experiences. Now, with the release of Odyssey, the island finds itself at the center of renewed interest, though not all locals share the same enthusiasm. Some residents, particularly those who have long relied on tourism for their livelihoods, feel frustrated that the film did not feature Ithaca as a setting. While several scenes were shot in Greece, including locations such as the Peloponnese and the island of Favignana near Sicily, none were filmed on Ithaca itself. This decision has left some locals feeling overlooked, despite the growing awareness of the island. The film was shown twice publicly on the island after its world premiere on July 16, but many still believe it failed to capture the essence of their home. Xhimi Xoxha, owner of a restaurant in the main town of Vathi, expressed hope that the film would generate more visibility for Ithaca. “We’re seeing increased interest,” he said, adding that he believes the positive effects will continue. Similarly, Mayor Dionysis Stanitsas acknowledged the promotional value of the film while expressing disappointment that the island itself was not included in the production. “We reached out to the production team and asked them to shoot at least one scene here, but it wasn’t possible,” he explained. Despite these frustrations, both agree that the coming year could see a noticeable increase in visitors. Local businesses and cultural institutions are preparing for the potential influx of tourists eager to explore the island’s rich literary heritage. Traders and shopkeepers have already begun selling small replicas of Homeric figures, including Odysseus and his wife Penelope, alongside references to key episodes from the epic. In Vathi’s harbor, boats bearing names like Telemachus and Calypso, figures from the story, dot the water. These nods to mythology reflect the deep-rooted connection between the island and the ancient tales that have shaped its identity. While visitors may not find the grand ruins or palaces associated with Odysseus, the island offers a unique blend of history and natural beauty. Archaeologist Spyros Couvaras noted that the growing interest in Ithaca is driven by a desire for more than just scenic landscapes, it’s about experiencing the legacy of Homer. “Tourists want more than sand and sea; they seek history and myth,” he said. For locals, the challenge lies in balancing this newfound attention with the need to preserve the island’s character. As the summer progresses, the fate of Ithaca’s tourism industry remains uncertain. The island’s serene environment, once a draw for those seeking solitude, now faces the pressures of increased foot traffic. Whether the film will ultimately elevate Ithaca to a new status, or simply add another layer to its already complex narrative, remains to be seen. One thing is clear: the island, once unseen, is now being watched.