SloveniaFerrari has achieved record sales for its controversial electric car, the Luce, reaching its annual sales target within just two months of its launch. The Luce, designed by former Apple chief designer Jony Ive, faced criticism upon its debut for departing from traditional Ferrari design elements. Despite this, demand, particularly from China, has been strong, with the car selling out quickly and exceeding expectations. The Luce is notable as Ferrari’s first fully electric and five-seater vehicle, with prices averaging around €700,000 due to customization options. While some longtime fans criticized the model for lacking the spirit of Enzo Ferrari, Ferrari’s leadership defended the decision as part of their strategy for the future. The success of the Luce contributes to Ferrari’s strong financial performance, with revenue increasing by 8% year-on-year and profits rising by 9%.
Bias read (Center): The article focuses on business performance and product sales, with no direct political content or framing. It provides factual information about Ferrari's financial results and the reception of its new electric model without taking a stance or showing bias toward any political ideology.
