Ex-FIFA President Sepp Blatter strongly criticized FIFA's plan to create a $20 billion subsidiary to manage the World Cup and allow external investors to purchase up to 20% stakes. Blatter argued that the World Cup is not a commercial asset but a cultural treasure belonging to the people, warning that transforming it into a profit-driven entity would strip it of its 'soul.' He emphasized that FIFA should act as a guardian rather than an owner of the event. The proposal has drawn sharp criticism from European football authorities like UEFA, which accused FIFA of essentially selling the World Cup. Blatter expressed shock at the idea, stating it would contradict the long-standing principle that football belongs to the fans.
Bias read (Progressive): The article frames the controversy around FIFA's financial restructuring as a threat to the 'people's game,' using emotive language such as 'losing its soul' and emphasizing the cultural and communal ownership of football. While the issue is inherently political due to its implications for global体育g




