BAThe European Publishers' Congress, sponsored by JTI, discussed the growing role of artificial intelligence (AI) in media production. According to data presented at the event, AI generated more than 51% of new online content in 2025, surpassing human-created content in volume. Attendees noted that AI has become a crucial tool in journalism, used for research, data analysis, archive searches, content personalization, and automating editorial processes. While AI is changing the role of journalists, the congress emphasized that original reporting, fact-checking, fieldwork, and analytical approaches would remain valuable, while routine tasks would increasingly be handled by AI systems. The future of media business models was also discussed, highlighting the potential for licensing media content to AI developers as a significant revenue stream. Participants stressed that public trust remains the most important asset for professional media, emphasizing the need for human oversight, editorial responsibility, and accuracy checks even in the age of AI.
Bias read (Center): The article provides a balanced overview of the discussion at the European Publishers' Congress regarding AI's impact on media production. It presents both the opportunities and challenges posed by AI without taking a clear stance or using biased language. The focus is on technological trends and行业（
