MXIn the first half of 2026, 520 entrepreneurs and business owners in Aguascalientes registered their trademarks with the Mexican Institute of Industrial Property (IMPI), according to Esaú Garza de la Vega, head of the Secretariat of Economic Development, Science, and Technology (Sedecyt). These registrations result from campaigns aimed at helping businesses protect their commercial identity. Beneficiaries paid only 313 pesos for the registration, which is valid nationwide for 10 years and offers up to a 90% discount on the usual cost. Garza emphasized that trademark registration is crucial for protecting a business’s name, logo, and identity, preventing unauthorized use by third parties, and building customer trust. He encouraged interested individuals to visit Sedecyt’s office to learn more about support programs, certifications, and training available to strengthen the business sector.
Bias read (Center): The article provides factual information about a government initiative supporting entrepreneurs through trademark registration discounts. It includes quotes from an official and mentions the benefits of the program without overtly favoring any political side. The framing is neutral, focusing on the
