Spain’s Council of Ministers has approved a new law aimed at protecting individuals' rights to their image, voice, and honor in light of advancements in artificial intelligence. The legislation seeks to address the growing threat posed by 'deepfake' technology, which allows unauthorized use of someone's voice or image for commercial purposes. This update modernizes a law originally enacted in 1982, which was designed to protect these rights but now appears outdated due to technological changes. Under the new rules, using AI-generated images or voices without consent for advertising or commercial purposes would be considered illegal. Justice Minister Félix Bolaños emphasized the need for laws to align with current realities. However, since this bill is being processed as an organic law, it requires an absolute majority in Congress, making its passage uncertain.
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