The upcoming Children's Day on August 16, 2026, has prompted major supermarket chains in Argentina to launch promotional campaigns aimed at helping families purchase gifts at discounted prices. Supermarkets such as Coto and Carrefour have introduced exclusive offers focused on toys and children’s clothing, while financial institutions have also joined the trend with special discounts and installment plans for customers. Starting on August 7, Banco Nación will offer 24 interest-free installments through its official marketplace, Tienda BNA+. From August 10, customers will also benefit from a 25 percent discount along with nine interest-free installments. These measures aim to ease the financial burden on parents looking to buy presents for their children during the holiday season. In the toy category, Carrefour has launched a central promotion offering three interest-free installments without a payment limit for purchases starting from a minimum amount of $15,000. This promotion applies to credit cards including Visa, Cabal, Argencard, and the company’s own Mi Carrefour Crédito card. The range includes educational games, figures, and popular licensed products such as Toy Story, Stitch, and Paw Patrol. Both Coto and Carrefour provide exclusive discounts on toys and children’s clothing. In addition, Carrefour has introduced special financing options for items such as baby strollers, outdoor equipment, and trampolines with protective nets. These include extended payment plans up to 12 fixed or interest-free installments, combined with price reductions. Coto’s strategy for toys combines direct discounts of up to 30 percent on online-exclusive purchases with payment options in one or three interest-free installments through banking partnerships. These promotions cover building blocks, sports-related items related to the 2026 World Cup, child safety kits, and light-based games. In the clothing and footwear sector, Carrefour focuses on its own brand, Tex, offering substantial discounts on winter jackets and other garments for children and teenagers. Promotions include discounts ranging from 25 percent to 70 percent on puffer jackets, vests, printed pants, oversized hoodies, and bathrobes. For purchases exceeding a certain threshold, customers can opt for three interest-free installments. Coto provides special benefits in clothing, footwear, and winter accessories, offering discounts up to 30 and 40 percent. These promotions target mixed-use shoes from the Top Design line and winter accessories made of knitwear, making seasonal clothing more affordable for families. Activities for children are also being planned throughout the weekend, with free events available in Buenos Aires and the Greater Buenos Aires area. These include film screenings and theatrical performances tailored for young audiences, providing entertainment alongside shopping opportunities. As the date of Children’s Day approaches, retailers continue to expand their offerings, ensuring that families have access to quality gifts at competitive prices. With a combination of discounts, installment plans, and special promotions, both supermarkets and banks are working together to support parents in celebrating this occasion.
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