AEThe Onpassive Metro station on Dubai Metro's Red Line has been officially renamed Garmin Metro Station under a 10-year naming rights agreement with the Roads and Transport Authority (RTA). The change, effective from September to November 2026, includes updating all internal and external directional signage, digital systems, and public transport apps, along with onboard audio announcements. Located between Equiti and Business Bay stations, the station serves major areas like Al Quoz Industrial, Kite Beach, Oasis Mall, and Times Square Centre. Previously known as Noor Bank and later Al Safa, the station's renaming follows a trend initiated by RTA in 2009, allowing private companies to invest in naming rights as part of a public-private partnership model. Garmin, a global leader in GPS and smart device manufacturing, becomes the first international brand to secure such rights in Dubai, with Amit Retail acting as the local distributor.
Bias read (Center): The article reports on a commercial agreement involving a government entity (RTA) and a private company (Garmin), focusing on branding and economic strategy. There is no overt ideological framing, and the content remains descriptive of the partnership and its implications for public infrastructure.
