Divote Cosmetics presents Hince: a new chapter of Korean beauty is coming to Croatia

Divote Cosmetics has launched its new chapter with the introduction of Hince, a renowned Korean makeup brand, marking a significant expansion into Croatia’s beauty market. The platform, which previously introduced Korean clean skincare to Croatia, is now stepping into the world of makeup, offering a brand that celebrates rather than conceals beauty. This move represents a strategic shift for Divote, expanding beyond skincare into makeup, with Hince being the first such brand to join the platform. The partnership began two years ago during a business trip to South Korea. What was initially intended as a brief meeting evolved into a recognition of shared values, namely, the belief that beauty should be effortless, personal, and authentic. From that moment, the goal became clear: to bring Hince to Divote, but only once the collaboration was built on mutual principles rather than mere commercial interests. Josipa Pipunić, founder of Divote Cosmetics, emphasized this philosophy. “Hince does not come to Divote because makeup is a logical business step, but because it shares the philosophy we’ve been building since day one: naturality, subtlety, quality formulations. For us, skin health is an absolute imperative. Makeup shouldn’t hide the skin, but highlight its beauty and individuality,” she explained. Every brand featured on Divote undergoes the same rigorous process: Pipunić personally tries each product and believes in it wholeheartedly. Without exceptions, without trends. It is precisely this commitment that led to the recent entry of makeup into the platform’s offerings. Hince, as the first representative in this category, serves as a natural continuation of the story of brands that do not conceal beauty but instead emphasize it. Hince blends minimalist design with formulas tailored to individual preferences, ranging from subtle glow to bold intensity. Rather than following trends, the brand offers tools, makeup as a language of mood and personal style. “I build Divote as a place for carefully selected products I truly believe in. I don’t choose based on popularity, but on values we share,” Pipunić concluded. The launch of Hince took place at the Fioru showroom in Split, symbolizing the beginning of a new chapter in Divote’s narrative. The event marked not just the debut of a new brand, but also the evolution of a platform committed to authenticity and quality over fleeting trends. As Divote continues to expand its portfolio, the integration of Hince reflects a broader vision, one that prioritizes genuine connection between consumers and the products they choose.