Argentina celebrates the Day of the Friend on July 20, which falls during winter vacation and the day before the World Cup final. This timing is expected to boost consumption across various sectors such as dining, cafes, breweries, bakeries, gift shops, entertainment, and urban tourism. According to Focus Market research, celebrations are likely to spread over several days rather than being confined to the specific date, benefiting businesses by extending their period of activity. The survey indicates that nearly 30% of Argentinians plan to buy food from stores or supermarkets for the occasion, while others prefer dining out at bars, pizzerias, or restaurants. Traditional foods like barbecue, picada, and pizza are popular choices. The average spending per person for the event is projected to be around $40,500.
Bias read (Center): The article focuses on economic trends related to consumer behavior and does not take a stance on political issues. It presents data from a market research firm and discusses the potential economic impact of social events without showing bias toward any political perspective.




