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De Beers Shares Latest Research On Us Consumer Trends
Slovenia🏛️ Politics5 days ago

De Beers Shares Latest Research On Us Consumer Trends

De Beers Group released the results of its latest US Diamond Acquisition Study, which surveyed 18,500 women aged 18–74. Key findings include that natural diamonds are still the most desired luxury jewelry product, with 11% of respondents ranking them as their top preferred gift. Average prices for natural diamond jewelry rose to $4,063 per piece in 2025, driven by larger carat sizes. Gen Z, though making up only 18% of the population, accounts for nearly 23% of natural diamond demand and buys diamonds for more occasions annually than other generations. The study notes that while traditional milestones like weddings drive purchases, non-bridal occasions make up three-quarters of overall US demand. Gen Z also emphasizes self-expression through diamonds and relies heavily on social media for research.

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The Slovenia Times logoThe Slovenia TimesIndependentCenter5 days ago
De Beers Shares Latest Research On Us Consumer Trends

De Beers Group released the results of its latest US Diamond Acquisition Study, which surveyed 18,500 women aged 18–74. Key findings include that natural diamonds are still the most desired luxury jewelry product, with 11% of respondents ranking them as their top preferred gift. Average prices for natural diamond jewelry rose to $4,063 per piece in 2025, driven by larger carat sizes. Gen Z, though making up only 18% of the population, accounts for nearly 23% of natural diamond demand and buys diamonds for more occasions annually than other generations. The study notes that while traditional milestones like weddings drive purchases, non-bridal occasions make up three-quarters of overall US demand. Gen Z also emphasizes self-expression through diamonds and relies heavily on social media for research.

Bias read (Center): The article presents data-driven findings from a corporate-sponsored study without overtly promoting or criticizing specific political ideologies. It focuses on consumer behavior trends and economic indicators rather than taking a stance on political issues. The framing remains neutral, relying on客观

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