From matcha with salt flakes to Celtic salt water: Does the TikTok trend of salty drinks really work?

A new trend has emerged in summer drinks, with salt-infused beverages gaining popularity among influencers and consumers alike. From matcha mixed with sea salt flakes to Celtic salt water, these salty concoctions have taken social media platforms like TikTok by storm. The phenomenon reflects a growing consumer preference for less sweetness and more savory flavors, driven by health-conscious trends and evolving taste preferences. The trend began in London’s trendy bars and cafes, where mixologists experimented with adding salt to cocktails and cold brews. These drinks, often described as refreshing and unique, quickly gained traction online, especially among younger audiences who favor bold, unconventional flavor profiles. In Italy, the trend has been embraced by both local influencers and international media, with reports highlighting its rise in popularity during the warmer months. According to Italian journalist and food critic Allan Bay, the shift away from sweetened drinks is part of a broader movement toward healthier consumption habits. He notes that while sugar has long been a staple in beverages, increasing awareness of its negative effects has led many to seek alternatives. Salt, he explains, carries historical significance and continues to hold cultural value, particularly in traditional cuisines such as Mexican and Indian, where it is used to enhance flavor and preserve food. Nutritionist Dr. Enrico Veronese, author of La dieta delle briciole, emphasizes that small amounts of salt can indeed elevate the taste of a drink. However, he cautions against overuse, noting that excessive sodium intake can lead to dehydration rather than rehydration. While some claim that salted water helps with hydration, Veronese argues that this effect is minimal compared to other methods such as drinking plain water or electrolyte-rich sports drinks. The trend has sparked debate among experts. Some see it as a creative evolution in beverage culture, while others warn of potential health risks associated with high sodium consumption. On TikTok, users share videos showcasing their favorite salt-based drinks, often using hashtags like #saltwaterdrink and #savorybeverages. These posts highlight the visual appeal of the drinks, which range from simple salted water to elaborate matcha-based infusions. Meanwhile, traditionalists argue that the trend is nothing new. As noted in a recent article by the Gambero Rosso, similar practices exist in various cultures, including the Indian nimbu pani, a lemonade infused with salt. This suggests that the current surge in interest is more about modern reinterpretation than entirely novel ideas. Nevertheless, the widespread adoption of salted beverages on social media indicates a significant shift in how people perceive and consume drinks. As the summer season progresses, the popularity of these salty drinks shows no signs of waning. With continued support from influencers and a growing appetite for alternative flavors, the trend appears poised to remain relevant. Whether it will gain lasting acceptance in mainstream culture remains to be seen, but for now, the allure of salt-infused beverages continues to captivate drinkers around the world.