ARThe Toyota Corolla Cross, which was the best-selling SUV in Argentina in 2025, saw a significant drop in sales during the first half of 2026, recording 5,634 registrations—a 43.3% decline compared to the same period in 2025. This decline was more pronounced than the overall 0km vehicle market, which recorded 294,181 registrations, a 9.9% decrease. The reduced performance is attributed to increased competition within the mid-size SUV segment, driven by new models entering the market after regulatory changes allowed greater competition. Additionally, the launch of the Yaris Cross, which targets a lower segment, has affected sales. In response, Toyota decided to keep prices frozen for July as part of a strategy to regain competitiveness.
Bias read (Center): The article presents factual data on sales trends and industry dynamics without overtly favoring any political stance. It discusses economic factors such as market competition and pricing strategies, which are typically non-partisan topics. While the topic relates to national economic conditions, it
