United StatesCrooked Ideas, the nonprofit arm of Crooked Media, is launching initiatives to attract younger voters to the Democratic Party by supporting ideologically aligned social video creators ahead of the 2028 presidential election. The program will focus on creating engaging, non-preachy content addressing issues important to young people, such as AI safety, climate change, and income inequality. It plans to utilize video formats like street investigations and short-form comedy, drawing inspiration from conservative creators like Nick Shirley. Kyle Tharp, a progressive digital strategist, will lead the initiative, emphasizing the need for values-driven media that resonates with younger audiences rather than relying on hyper-political formats used by older, more engaged viewers.
Bias read (Progressive): The article frames the initiative as a necessary effort to bridge the gap between progressive values and younger audiences, highlighting concerns about the current state of left-of-center media. While it acknowledges the success of older audiences and certain formats, it positions Crooked Ideas as a
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