According to Ibope data, Globo's platforms reached 99 million people with initial matches of this year's World Cup. Of these, 43.7 million watched exclusively on open television. Despite holding rights to only half of the games, Globo achieved significant viewership due to its extensive reach through open TV. The total audience across all channels within the Globo group amounted to 99.1 million.
Bias read (Center): The article presents factual data on viewership numbers without apparent bias or framing that favors one side over another. It reports on the performance of Globo in broadcasting World Cup matches, focusing on audience metrics rather than taking a stance on political issues.




