MXThe new president of the Tourism Business Council, Jordy Abraham Martínez, emphasized the role of private enterprise in promoting Yucatán as a tourist destination by enhancing service quality and visitor experience. He clarified that institutional promotion remains the responsibility of state and municipal governments. Martinez stressed that the private sector’s role is to complement, not replace, governmental efforts, aiming to strengthen Yucatán’s competitiveness through collaboration. He highlighted that true promotion occurs when visitors receive good service, return satisfied, and recommend the region. The council leader also noted the importance of coordination between businesses and authorities to improve connectivity, investment, and tourism products. During his inauguration, he was joined by officials including the Secretary of Tourism Promotion and the Mayor of Mérida, underscoring collaborative efforts to support the tourism industry.
Bias read (Center): The article presents a balanced discussion of the roles between private sector and government in promoting tourism, without overtly favoring either side. It reports on the collaborative goals of the tourism business council and government officials without taking a clear ideological stance. The tone
