COThe article discusses how design influences consumer perception and purchasing decisions, noting that 75% of people judge a business's credibility based on its visual design before knowing its products or services. Despite this, many companies focus only on appearance rather than user experience, information organization, and message clarity. In response, Colombian entrepreneur Laura Blago developed a methodology called 'Diseño conversional' (Conversion Design), which combines brand strategy, user experience, artificial intelligence, and communication to align all visual elements toward increasing conversions. The approach has been shared with over 5,200 entrepreneurs, professionals, and business owners across America and Europe. Blago emphasizes that design is not just about aesthetics but about driving sales, and highlights how AI tools now allow small and medium businesses to create content and automate processes affordably.
Bias read (Center): The article focuses on a business methodology involving design and AI, with no mention of politics, policy, or public figures. It presents a neutral overview of a commercial innovation without apparent ideological framing or bias.
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