COThe article discusses the growing interest among Colombians in investing in real estate, despite many feeling they lack the capital or find the process too complex. It highlights the rise of fractional real estate investment models, which allow individuals to invest starting at $230,000 through platforms like Inversapp. These models enable investors to purchase shares in properties via smart contracts, receiving returns from rental income and property appreciation. The article cites Luis Fernando Urrego, founder of Inversapp, who explains how this approach simplifies access to real estate investment by avoiding the need to buy entire properties or manage them directly. While the model has attracted nearly 100 families since its launch in 2024, Urrego warns that outcomes depend on market conditions, occupancy rates, and long-term investment horizons.
Bias read (Center): The article presents information about a financial product without overtly endorsing or criticizing it. It provides balanced explanations of the investment model, quotes a representative from the platform without apparent bias, and emphasizes both potential benefits and risks. There is no clear tilt
