Church billboard opposes Bill to define woman and man

A prominent church in Auckland has taken a bold stance against a contentious legislative proposal that seeks to legally define the terms “woman” and “man.” A large billboard displayed near St Matthew Church in Auckland Central has become a focal point of public debate, challenging the government’s attempt to redefine these identities. The message on the billboard reads: “We don’t care what’s in your pants… and neither should our government,” using the colors of the transgender flag—blue, pink, and white—to underscore its support for LGBTQ+ rights.

The billboard emerged amid widespread public opposition to the proposed legislation, which is backed by the New Zealand First Party. According to reports, approximately 10,000 individuals participated in demonstrations across five major cities on June 14, 2026, rejecting the bill. These protests have drawn attention to concerns over how the legislation might affect transgender and intersex individuals, who constitute less than 1% of the population, according to Statistics New Zealand. Reverend Dr. Richard Bonifant, the pastor of St Matthew Church, has voiced strong criticism of the bill, arguing that it disproportionately targets marginalized groups and undermines personal identity.

Bonifant emphasized that the bill’s provisions could lead to significant harm within the transgender and intersex communities. He stated that while individuals have the right to self-identify their gender, he believes the government does not have the authority to override such claims. “When it comes to an individual saying, ‘I believe I am this gender and this is my right to define who I am,’ I just don’t think the government has a place in saying, actually you’re wrong,” he explained. This sentiment resonates with many supporters of the bill’s opponents, who argue that the legislation risks reinforcing harmful stereotypes and limiting civil liberties.

The church’s campaign has garnered considerable public support. Its Facebook page, which featured the billboard, received over 7,000 likes and 250 comments. Advocacy figure Shaneel Lal shared the image on social media, leading to even greater engagement. The church has also encouraged members of the public to submit their opinions on the bill before the deadline of July 2. Bonifant acknowledged that within the religious community, views vary, with some adherents supporting inclusivity and others citing specific biblical passages to justify their positions. However, he stressed that the church aims to emulate the inclusive approach of Jesus, welcoming all individuals without judgment.

Meanwhile, political tensions have escalated following the protests. MP Winston Peters, leader of New Zealand First, responded to the demonstrations by calling participants “egotistical mouth-breathers.” He defended the bill as essential for protecting the rights, freedoms, and safety of women and girls. His remarks reflect the broader ideological divide surrounding the issue, with advocates of the bill emphasizing the need for legal clarity and protection, while opponents highlight the potential for discrimination and infringement on personal autonomy.

This controversy echoes past societal debates, particularly those involving issues of identity and equality. In 2013, St Matthew Church had previously supported the legalization of same-sex marriage through a similar billboard campaign featuring a wedding cake with two brides. That initiative marked a significant moment in New Zealand’s progressive movement, illustrating the church’s evolving stance on social justice matters.

As the debate continues, the outcome of the bill will likely hinge on public submissions and parliamentary deliberations. With the submission period closing on July 2, the voices of citizens will play a crucial role in shaping the future of this legislation. The ongoing discourse highlights the complex intersection of religion, politics, and identity in contemporary society.