Six years ago, due to the COVID-19 pandemic, stores worldwide had to close their fitting rooms for health and safety reasons. After the global health emergency passed, the reopening of these spaces was gradual and widespread. However, the definitive disappearance of these key areas in retail seems to be becoming a reality in the United States, the United Kingdom, and Canada, where well-known chains such as the British Sainsbury’s (which has its own clothing brand, TU) and the Italian Brandy Melville have taken the initiative. This decision contrasts with the reality of the luxury industry, which tends to invest in making in-store shopping an increasingly surprising and pleasant experience, especially in response to declining consumption in the luxury sector. In Spain, however, the permanent closure of fitting rooms does not appear to be on the horizon for retail. Although innovative strategies have been implemented for some time, such as virtual fitting rooms or QR code reservations, these decisions ultimately aim at reducing staff costs and increasing company profits. The absence of fitting rooms increases revenue by reducing operational costs, freeing up space for more products,
Bias read (Center): The article discusses commercial practices and retail strategies, focusing on economic motivations and consumer behavior rather than taking a clear stance on political issues. It presents both the reasons behind the removal of fitting rooms (cost reduction, security concerns, customer complaints) as





