Justin Bieber's football boots from SP are being sold for a good cause.

Justin Bieber’s sport shoes, worn during his appearance at halftime of the FIFA World Cup final on July 19, 2026, were sold at auction for $24,600. The proceeds will go to the FIFA Foundation's education initiative aimed at providing young people around the world with access to schooling and sports opportunities. The shoes, part of the singer’s personal brand, were among the items showcased during the halftime show, which featured performances by artists including Chris Martin of Coldplay, Madonna, BTS, Shakira, and Burna Boy. The event was designed to mirror the style of the American football league’s Super Bowl halftime shows, marking a unique collaboration between FIFA and global music icons. During the World Cup final, held in New Jersey, Bieber performed his hit song “Everything Hallelujah.” His footwear, which had been used during the performance and thus came into contact with the pitch, were subsequently put up for auction. A bidder successfully bid $24,600 for the pair, with the funds intended to support educational programs under the FIFA Foundation. The sale took place following the match between Spain and Argentina, which concluded with a decisive victory for Spain. The halftime show, organized by FIFA, was one of the highlights of the tournament, drawing widespread attention for its star-studded lineup and innovative format. It represented a new direction for FIFA’s efforts to engage younger audiences through entertainment while reinforcing its commitment to social causes. The shoes, originally part of Bieber’s branded collection, were presented as a limited edition item during the event. Their auction marked a rare opportunity for fans to acquire memorabilia directly tied to a major international sporting event. The high price achieved reflects both the cultural significance of the World Cup and the enduring popularity of Bieber’s music. The FIFA Foundation, which has long focused on improving access to education and sports for children in underserved communities, plans to allocate the funds toward expanding its programs. These initiatives include building schools, funding scholarships, and promoting youth sports leagues in regions where such resources are scarce. The contribution from the shoe sale adds to ongoing fundraising efforts, demonstrating how celebrity involvement can amplify charitable causes. As the World Cup continued, the success of the halftime show and the subsequent auction underscored the growing intersection between sports, entertainment, and philanthropy. With more than 3 billion viewers tuning in globally, the event highlighted the power of live performances to raise awareness and generate support for humanitarian goals. The sale of Bieber’s shoes exemplifies how individual actions, whether on the field or in the spotlight, can contribute to broader societal change.