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'Atelier' coats as architectural works
Italy🏛️ PoliticsCenteryesterday

'Atelier' coats as architectural works

The article discusses the opening of a Max Mara boutique on Avenue Montaigne, highlighting its architectural design inspired by Italian craftsmanship and the legacy of Max Mara’s early buildings. The store features a spiral staircase resembling DNA, designed by architect Sophie Hicks, and emphasizes the connection between clothing and architecture. It mentions the brand’s 'Atelier' line, which is presented as architectural works that function as living spaces for the body. The piece also notes the gray color of the coats, likening them to modern architectural designs. Additionally, it references the ongoing auction of Martin Margiela’s personal archive, the most enigmatic figure in fashion who has never granted interviews, and highlights the first time a living designer sells their personal archive through a collaboration with an auction house.

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1 reports

Il Giornale logoIl GiornaleParty-alignedCenteryesterday
'Atelier' coats as architectural works

The article discusses the opening of a Max Mara boutique on Avenue Montaigne, highlighting its architectural design inspired by Italian craftsmanship and the legacy of Max Mara’s early buildings. The store features a spiral staircase resembling DNA, designed by architect Sophie Hicks, and emphasizes the connection between clothing and architecture. It mentions the brand’s 'Atelier' line, which is presented as architectural works that function as living spaces for the body. The piece also notes the gray color of the coats, likening them to modern architectural designs. Additionally, it references the ongoing auction of Martin Margiela’s personal archive, the most enigmatic figure in fashion who has never granted interviews, and highlights the first time a living designer sells their personal archive through a collaboration with an auction house.

Bias read (Center): The article focuses on cultural and artistic aspects of fashion and architecture, with no overt political commentary or ideological framing. While it mentions historical figures like Euegeno Salvarani and references the broader fashion industry, there is no clear leaning toward left or right. The ph

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