Football on TV, for Serie A and Champions they spend up to 984 euros a year

Italian football fans face a steep financial burden this season, with the combined cost of following both Serie A and the UEFA Champions League reaching up to €984 annually, according to calculations by Facile.it. The figure is based on subscription prices for the 2026/27 season, recorded on July 22. For those opting for annual packages instead of monthly ones, the total drops to €669. This comes just two days before the start of the new Serie A campaign, which has forced fans to make early decisions about their viewing options. The complexity arises from the fragmented distribution of television rights, particularly for European competitions. While Dazn holds exclusive rights to broadcast all ten matches of each Serie A day, seven exclusively and three jointly with Sky, coverage of the Champions League is split among multiple platforms. Sky and Now together cover 185 of the 203 Champions League matches, while the remaining 18 games, typically the most high-profile fixtures on Wednesdays, are shown exclusively on Amazon Prime Video. To ensure access to all matches involving Italian teams such as Inter, Napoli, Roma, and Como, who compete in the Champions League, fans must subscribe to three different services: Dazn, Sky or Now, and Prime Video. For supporters of Milan, Juventus, and Atalanta, who participate in the Europa League and Conference League respectively, the number of required subscriptions is reduced to two. However, even this still results in a higher annual cost compared to those who follow only Serie A. Fans interested solely in the domestic league can opt for Dazn’s Full package, priced at €46.99 per month or €379 annually, or choose the more affordable MyClubPass, which offers coverage of one Serie A team for €329 yearly. Subscription costs vary significantly depending on the chosen plan. Dazn Full, for instance, is available at €46.99 per month, totaling €563.88 over twelve months, whereas the annual option is priced at €379. Now offers its Pass Sport for €29.99 per month, though it currently provides a discounted rate of €19.99 per month for new customers until the end of August, under a twelve-month commitment. Amazon Prime Video charges €4.99 per month or €49.90 annually for its service. According to experts at Facile.it, the annual subscription model proves more economical for those planning to watch the entire season without interruption. Monthly plans, however, offer greater flexibility, allowing subscribers to cancel anytime. Compared to last year, there has been a 9.5 percent increase in monthly rates and a 6 percent decrease in annual fees. In the previous season, the maximum cost for Serie A and Champions League coverage through an annual subscription was €710. Dazn has raised the price of its Full package from €44.99 to €46.99 per month, with the annual fee increasing from €359 to €379. These changes took effect on August 16 for existing customers. Meanwhile, Spain emerges as the most expensive market in Europe, requiring nearly €1,400 annually for access to La Liga and European competitions, albeit through a single subscription. In England, the cost slightly exceeds €900, while Germany sees it reach €864. France stands out as the exception, with combined costs for league and cup matches amounting to around €600 per year.