Audi cuts annual targets: sales and margins decline, China business crashes

heise onlineIndependentCenter10 hr. ago

Audi reported a revenue decline of around ten percent in the first half of 2026, with total revenue falling from 32.573 to 29.177 billion euros. Despite this, the operating result slightly increased from 1.087 to 1.122 million euros, and the operating margin improved from 3.3 to 3.8 percent. The company attributed these improvements to strict cost discipline, reduced provisions for CO₂ regulations, and lower restructuring expenses. However, Audi has revised its annual forecasts downward significantly, now expecting revenue between 58 and 63 billion euros instead of the previously targeted 63 to 68 billion euros. The expected operating margin has been lowered from 6 to 8 percent to 5 to 7 percent. The net cash flow rose sharply from 904 to 1.885 million euros, primarily due to improved working capital. The main challenges include declining sales in China, where deliveries fell by nearly 19 percent, and the impact of U.S. tariffs in North America. Deliveries in Germany and other European countries showed growth, with strong demand for electric vehicles.

Bias read (Center): The article provides a factual report on Audi's financial performance and challenges, including impacts from geopolitical factors like U.S. tariffs and market conditions in China. There is no evident ideological framing or biased language; the content remains neutral and focused on economic data and