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ASICS off and running in Turkey to capitalize on jogging fever
Japan💼 Business5 hr. ago

ASICS off and running in Turkey to capitalize on jogging fever

ASICS, a Japanese sportswear company, is expanding its presence in Turkey, where there is increasing demand for running shoes due to the growing popularity of jogging. The company aims to target both casual and marathon runners in this emerging market. This expansion reflects ASICS' strategy to capitalize on the rising trend of fitness and sports activities among Turkish consumers.

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Nikkei Asia logoNikkei AsiaIndependent🔒Center
ASICS off and running in Turkey to capitalize on jogging fever

ASICS, a Japanese sportswear company, is expanding its presence in Turkey, where there is increasing demand for running shoes due to the growing popularity of jogging. The company aims to target both casual and marathon runners in this emerging market. This expansion reflects ASICS' strategy to capitalize on the rising trend of fitness and sports activities among Turkish consumers.

Bias read (Center): The article discusses a business expansion strategy and does not involve any political controversy, debate, or ideological framing. It focuses purely on market trends and corporate activity without taking a stance or showing bias.

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