United StatesApple has launched a new device leasing program called 'Apple Upgrade' in partnership with Klarna, allowing eligible customers to pay for iPhones, Apple Watches, Macs, and iPads through monthly installments. The program offers flexible leasing terms ranging from one to three years, with options to upgrade to newer models, buy the current device outright, or return it after the lease ends. Monthly fees vary depending on the product, starting at $11.99 for the Apple Watch and going up to $24.99 for a Mac. The initiative aims to address rising hardware costs due to global memory chip shortages, known as 'RAMageddon,' while also phasing out Apple's previous in-house financing programs like the iPhone Upgrade Program. Customers can manage their leases through the Klarna app and benefit from trade-in discounts and cashback incentives.
Bias read (Center): The article provides a factual overview of Apple's new leasing program without taking a stance on its merits or drawbacks. It includes quotes from Bloomberg's Mark Gurman but does not present any biased language or selective sourcing. The content focuses on business strategy and consumer offerings,
