Tim Cook resigns: What the CEO of Apple has changed in 15 years

Apple CEO Tim Cook has praised his successor, John Ternus, calling him “the perfect person for this role” during a joint interview ahead of Cook’s official departure later this month. The conversation took place just before the premiere of the fourth season of the Apple TV+ series Ted Lasso, marking one of the final public appearances for Cook in his current position. Both executives appeared together for the first time in front of media, signaling the transition of leadership at the tech giant. The interview occurred at a pivotal moment for Apple, with Cook set to step down as chief executive by the end of August. During their discussion with the entertainment website Deadline, both men wore matching white shirts and navy suits adorned with pins featuring the slogan “Believe,” taken from Ted Lasso. Cook expressed gratitude for his 15 years leading Apple, describing it as “the privilege of a lifetime” to work alongside the company’s employees and partners. He noted that Apple TV+, the streaming service hosting Ted Lasso, had recently received nearly 90 Emmy nominations, calling it “good timing” for his exit. Ternus, who will assume the role of CEO following Cook’s departure, emphasized the momentum behind Apple TV+. When asked whether he planned to imprint his own vision onto the platform, Ternus responded, “I think it's already pretty great.” Cook lauded Ternus’ ability to lead, stating that everything had gone smoothly under his management, whether dealing with employees, investors, or strategic decisions. Ternus described the opportunity as an “unbelievable chance,” expressing deep affection for Apple after spending 25 years within its ranks. “I love Apple, and having this opportunity makes me speechless,” he said. Cook’s remarks came shortly before Apple released its latest quarterly financial results. This marked his last earnings call as CEO, during which he thanked shareholders, particularly long-time investors, for their trust. He also acknowledged analysts present for the meeting, offering them his appreciation. Cook confirmed that Ternus would take over the responsibility of conducting future earnings calls, adding that the handover process had been “seamless.” Cook reiterated his confidence in Ternus’ leadership abilities and the broader management team, stating he could not be more convinced of their capabilities. Looking forward, he said Apple had a “bright future” ahead and that he was “now more optimistic than ever.” Despite stepping down from the role of CEO, Cook will remain on Apple’s board of directors, where he intends to serve as chairman for an extended period. He stressed that Apple would continue to be his top priority. The transition reflects a carefully orchestrated plan to ensure continuity amid leadership change. Cook’s tenure has been defined by innovation, growth, and a focus on sustainability, while Ternus brings decades of experience within Apple’s operations and product development. Their shared appearance underscored a sense of unity and mutual respect, reinforcing the stability of the company’s direction moving forward. As Apple prepares for the new era under Ternus’ leadership, the company’s stock performance and market outlook remain key indicators of how well the transition is being managed. Investors and industry observers will be watching closely to see how Ternus navigates challenges such as competition in the streaming sector and evolving consumer demands. Meanwhile, Cook’s continued involvement through the board suggests he will maintain influence over major corporate decisions. Apple’s upcoming product launches and strategic initiatives will provide further insight into the company’s trajectory under its new leadership. With Cook’s legacy firmly established, the stage is set for Ternus to shape Apple’s future according to his own vision.