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Analysis of job advertisements: The most sought-after workers are in trade and sales
Croatia🏛️ PoliticsCenter19 hr. ago

Analysis of job advertisements: The most sought-after workers are in trade and sales

The article presents an analysis of job market trends in Croatia based on data from Alma Career Croatia, a company managing the MojPosao portal. It reports that while the number of employers posting job advertisements decreased by two percent, the number of candidates applying increased by 3.3 percent year-on-year. The average number of applications per advertisement rose from 34 to 40. Retail and sales remain the most sought-after sectors, accounting for 24.9% of all job postings, followed by tourism and hospitality, finance, and accounting. Zagreb and Zagreb County continue to be the main centers of the labor market, accounting for 65.8% of all job postings in the first half of 2026. Several regions experienced significant declines in job postings, including Vukovar-Srijemska, Virovitica-Podravina, and Sisak-Moslavačka counties. Job postings predominantly target candidates with secondary vocational qualifications (41.6%), followed by those with higher vocational (22.3%) and university-level education (21.2%). A growing share of job postings offer permanent employment contracts, increasing from 80% to 88.8%.

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tportal logotportalIndependentCenter19 hr. ago
Analysis of job advertisements: The most sought-after workers are in trade and sales

The article presents an analysis of job market trends in Croatia based on data from Alma Career Croatia, a company managing the MojPosao portal. It reports that while the number of employers posting job advertisements decreased by two percent, the number of candidates applying increased by 3.3 percent year-on-year. The average number of applications per advertisement rose from 34 to 40. Retail and sales remain the most sought-after sectors, accounting for 24.9% of all job postings, followed by tourism and hospitality, finance, and accounting. Zagreb and Zagreb County continue to be the main centers of the labor market, accounting for 65.8% of all job postings in the first half of 2026. Several regions experienced significant declines in job postings, including Vukovar-Srijemska, Virovitica-Podravina, and Sisak-Moslavačka counties. Job postings predominantly target candidates with secondary vocational qualifications (41.6%), followed by those with higher vocational (22.3%) and university-level education (21.2%). A growing share of job postings offer permanent employment contracts, increasing from 80% to 88.8%.

Bias read (Center): The article provides a balanced overview of labor market trends without overtly favoring any political ideology. It reports statistical data and sectoral distribution without commentary on governmental policies or political parties. The framing remains neutral, focusing on economic indicators rather

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