America is throwing a big party for Americanism at Banorte Stadium.

América has announced plans to host a large celebration for its fans at the Estadio Banorte, marking the launch of its new annual subscription service, AmePass. The event, called the Abono Fest, will take place this Sunday, August 23, from 10 a.m. to 6 p.m., offering free entry to all registered members and potential new subscribers. This initiative aims to enhance fan engagement through exclusive experiences and benefits tied to the club’s upcoming matches during the Apertura 2026 and Clausura 2027 tournaments. The Abono Fest is designed to provide attendees with a unique opportunity to experience the newly renovated Estadio Banorte. Participants will have access to guided tours of the stadium's modern facilities, allowing them to explore areas typically reserved for season ticket holders. These tours aim to deepen their connection with the venue and offer insights into the enhanced amenities available to loyal supporters. In addition to the guided tours, the event will feature interactive activities such as music performances, games, and gift giveaways. Fans who attend will enjoy a special atmosphere in one of the most exclusive zones of the stadium, designed to create memorable moments. The event also includes photo opportunities with team mascots and other surprises, further enhancing the fan experience. Those who register for the Abono Fest will receive a welcome kit upon arrival, which includes information about the AmePass subscription. Subscribers will benefit from discounts on official merchandise and exclusive experiences with the team. The AmePass is being promoted as a comprehensive package that offers value beyond just match attendance, providing a more immersive connection with América. Registration for the Abono Fest is required, and interested individuals can sign up via the provided link. While the event is open to all registered members, there will be limited parking availability, encouraging attendees to arrive early. The organizers emphasize that the event is intended to foster a sense of community among fans, creating a family-friendly environment that reflects the club’s commitment to its supporters. The Abono Fest represents a strategic move by América to strengthen its relationship with fans through direct interaction and personalized services. By offering exclusive access and experiences, the club aims to reinforce loyalty and encourage long-term membership. As the event approaches, anticipation is building among fans, who are eager to participate in this celebration of American football culture.