COAlexandra Falla Zerrate is a Colombian communications professional with over three decades of experience in the audiovisual industry. Born in New York in 1976, she returned to Colombia at age 11 and later worked in Bogotá, becoming a recognized figure in the Caribbean region. Her career includes roles at Canal Capital, the Universidad Externado, Transmilenio S.A., and the Junta Nacional de Televisión. Since 2015, she has led the Fundación Patrimonio Fílmico Colombiano (FPFC), focusing on preserving Colombian cinema and highlighting women’s contributions to film history. In 2022, she was considered as a candidate for the Vice Ministry of Information and Communication Technologies under President Gustavo Petro but was not appointed. Four years later, on July 15, 2026, she was named Minister of Information and Communication Technologies by president-elect Abelardo De la Espriella, who emphasized her role as a woman leader with a forward-looking vision.
Bias read (Center): The article presents a balanced overview of Falla’s professional achievements and political involvement without overtly favoring any particular ideological stance. It highlights her career trajectory, her work in preserving Colombian cinema, and her appointment as minister, without emphasizing a pro
