At the Foro Italico in Rome, the Swedish automaker Volvo unveiled its latest electric vehicle, the EX60 Cross Country, marking a significant moment in the brand's expansion into the Italian market. The event took place at the Stadio dei Marmi, drawing around 800 guests who gathered to witness the debut of this new variant of the EX60, which is designed to cater to adventurous users while maintaining the efficiency of electric propulsion. This unveiling was part of a broader tour dedicated to the new model, highlighting its role in Volvo’s strategy toward electrification.
The evening featured a blend of visual effects, scenic installations, and the ambient sounds of the Candlelight musical format, creating an atmosphere that underscored the unique character of the EX60 Cross Country. This model stands out as a more adventurous interpretation of the EX60 family, combining Nordic design elements with advanced technology and enhanced capabilities for outdoor activities. The introduction of the EX60 Cross Country expands the EX60 lineup, offering a version tailored for those seeking both adventure and environmental responsibility without compromising on performance.
Volvo Car Italy has positioned itself well in the current market landscape. In the first months of 2026, the brand recorded growth aligned with overall market trends, particularly noting the increasing demand for fully electric vehicles. This trend underscores consumer interest in zero-emission mobility, making the new EX60 one of the most anticipated models of the year. The success of the brand in the Italian market is further reflected in its delivery figures, with over 8,200 units delivered by mid-June, representing an 8% increase compared to the same period last year.
The event also marked the announcement of a strategic partnership between Volvo Car Italy and Sport e Salute, a public organization committed to promoting sports and healthy lifestyles. Under this agreement, Volvo will supply a fleet of 30 vehicles, including fully electric models such as the EX30 Cross Country and EX90, along with plug-in hybrid variants like the XC60 and XC90. This collaboration goes beyond operational synergy, rooted in shared values concerning personal well-being, sustainability, and quality of life.
The partnership was officially announced by Michele Crisci, president and managing director of Volvo Car Italy, and Diego Nepi Molineris, CEO of Sport e Salute. Both parties emphasized their commitment to advancing sustainable mobility solutions that align with their respective missions. The agreement aims to support Sport e Salute’s initiatives in promoting physical activity and healthy living through the use of environmentally friendly transportation options.
The introduction of the EX60 Cross Country represents a pivotal product launch for Volvo. Already available in Italy in the Plus First Edition and Ultra First Edition configurations, the EX60 Cross Country features a powerful P10 AWD electric drivetrain producing 510 horsepower and equipped with a 800-volt battery architecture. It supports rapid charging up to 370 kW, allowing the vehicle to charge from 10% to 80% capacity in approximately 19 minutes. The declared range reaches 640 kilometers under the WLTP cycle, ensuring versatility for various driving conditions. Deliveries of the EX60 Cross Country are expected to commence midway through the following year.
This event highlights Volvo’s ongoing efforts to innovate within the electric vehicle segment while reinforcing its presence in Italy through strategic partnerships and product launches. As the automotive industry continues to shift towards sustainable technologies, Volvo’s initiatives reflect a broader industry movement aimed at meeting evolving consumer demands and environmental standards. The collaboration with Sport e Salute and the introduction of the EX60 Cross Country signify a forward-looking approach that combines technological advancement with social responsibility, setting the stage for future developments in the company's portfolio and market strategies.
2 reports
Il Fatto QuotidianoIndependentCenterFactual 85Objective 7519 days agoVolvo has partnered with the Italian public entity 'Sport e Salute' to supply 30 fully electric and plug-in hybrid vehicles, including models like the EX30 Cross Country, EX90, XC60, and XC90, to support initiatives promoting sports and healthy lifestyles. The agreement was announced at an event in Rome, where Volvo also unveiled the new EX60 Cross Country, an all-electric model designed for both urban and off-road use. This marks the first Italian preview of the vehicle, which features advanced electric technology such as a 510-horsepower powertrain, 800-volt battery architecture, and rapid charging capabilities. The partnership aligns with Volvo’s growing presence in Italy, where it has exceeded 8,200 deliveries year-to-date, with 15% of those being fully electric vehicles.
Bias read (Center): The article focuses on a corporate partnership between Volvo and a public institution focused on health and sports, with no mention of political figures, policies, or contentious issues. It provides factual information about product launches and market performance without any apparent ideological sl
Why these scores (Factual 85 · Objective 75): This article confirms the event and partnership details from the first source. It adds specifics like the number of vehicles in the fleet and growth statistics. However, it uses more emotive language around sustainability and health, leaning slightly towards positive sentiment about the brand.
Il GiornaleParty-alignedCenterFactual 75Objective 8019 days agoVolvo Car Italia unveiled the new electric Volvo EX60 Cross Country at the Foro Italico in Rome. The event took place during an announcement of a partnership between Volvo Car Italia and Sport e Salute. The EX60 Cross Country is a variant designed for more adventurous use, expanding the EX60 family with a version tailored for outdoor activities while maintaining the efficiency of electric propulsion.
Bias read (Center): The article provides a factual overview of a product launch and partnership without any overt political commentary, framing, or biased language. It focuses on the technical aspects and marketing strategy of the vehicle rather than any political issue.
Why these scores (Factual 75 · Objective 80): The article accurately describes the launch event at Foro Italico and mentions the partnership with Sport e Salute. It provides details about the EX60 Cross Country as an adventurous variant. The tone remains neutral but slightly promotional, focusing on the event’s significance.
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