Adidas Arabia, a regional division of the German sportswear company Adidas, issued an apology after an advertising campaign featuring a former Israeli soldier sparked controversy and calls for a boycott. The advertisement highlighted Shalev Biton, a former Israeli soldier who lost his left leg during military service in 2021, as part of a campaign promoting Adidas' Single Shoe service. The campaign included posters of 11 disabled athletes displayed in Adidas stores across Israel. Pro-Palestinian activists criticized the inclusion of a former Israeli soldier in a campaign focused on amputees, pointing out the contrast with the large number of Palestinian amputees resulting from Israel's conflict in Gaza. According to data from the World Health Organization (WHO), Gaza has seen over 5,000 traumatic limb amputations and more than 22,000 major extremity injuries since October 2023, with up to a quarter of these cases involving children.
Bias read (Center): The article presents both the company's apology and the criticism from pro-Palestinian activists without overtly favoring either side. It includes specific data from the WHO to provide context on the situation in Gaza, which adds balance to the narrative. There is no clear indication of biased word-
