Valentina Falco, founder of the project 'La donna a caso,' has passed away. She was known for her work on Instagram, where she highlighted sexist language used by Italian media to describe women. Through her page, Falco collected examples of articles where female protagonists were referred to using generic terms like 'una donna' or 'la moglie,' despite their professional achievements or positions of power. Her goal was to deconstruct this language, raise awareness of its implications, and build resistance against such biased communication. The initiative began after discussions with several activists and writers, including Michela Murgia, who co-founded a 'Rassegna sessista' (sexist review) that analyzed and critiqued these patterns over fifty weeks. Falco continued the project alone after Murgia’s health declined.
Bias read (Center): The article discusses a social movement aimed at addressing gender bias in media language, which is a politically charged issue. However, the tone remains neutral, focusing on Falco's contributions and the objectives of her project without taking a stance on the broader debate around gender equality




