Ownership & classification
Founded: 1945
Ownership
VG (Verdens Gang) is Norway's leading online and tabloid news outlet, founded in 1945. It is owned by Schibsted; following Schibsted ASA's 2024 reorganisation, VG sits within Schibsted Media, the news-publishing company fully owned by the Tinius Trust (the controlling foundation that holds the group via Blommenholm Industrier and is mandated to protect editorial independence).
Funding
Financed commercially through online advertising and a large digital-subscription base (VG+), with no licence fee or state subsidy.
Affiliation & stance
VG keeps a broadly centrist, populist-popular news profile and is protected by the Tinius Trust's editorial-independence rules that prevent owner interference. As a privately/commercially owned outlet free of party or state control, it is classified INDEPENDENT.
Editorial lean
- Our estimate
- Center
- Measured from coverage
- Centerbased on 178
76/100
Factual
75/100
Objective
624
Articles
624
reports
Top stories
Most covered right now
U.S. and Iran agree to cease attacks and return to talks
Haaland with the late winning goal: Norway prevails
In a game with 5 goals in 23 minutes, Switzerland knocks out Bosnia and wins 1st in the Cup; see best moments
Belgium Shatter Senegal's World Cup Hopes on Controversial Penalty Kick
Swedish Julia (22) imitates Haaland almost 90 million have seen the video
30-year-old woman dies in a swimming accident
- You're making me mad
Nordland newspaper: Gaute Helstrup on his way away from Bodø/Glimt

The bear goes right past the reindeer herd rejected for felling
Recent coverage
National team in place in Dallas
The headline 'Landslaget på plass i Dallas' translates to 'The National Team Settled in Dallas.' Given the lack of detailed article content, the summary focuses on the headline alone. It suggests a report about a national sports team being stationed or based in Dallas, likely related to a competition or event. The specific sport, team, and context are not provided in the headline, leaving room for further clarification.
The experts on the right-back dilemma: A clear weakening
The article discusses the injury of Norwegian football player Julian Ryerson during the World Cup group stage match against Senegal, which has left Norway without one of their most crucial players for the upcoming quarter-final against Côte d'Ivoire. Experts from VG and NRK, including Ruben Gabrielsen and Kristoffer Løkberg, emphasize that Ryerson's absence represents a significant setback due to his exceptional skill level and importance to the team. They compare him to other top players like Haaland and Ødegaard, noting that losing such a high-caliber player is more detrimental than losing others. The article highlights the uncertainty around whether Ryerson will recover in time for the critical match and explores potential replacements, with Gabrielsen suggesting Marcus Holmgren Pedersen as a possible starter. The piece focuses on the implications of this injury for Norway’s chances in the tournament.
He judges Norway's fate
Jesús Valenzuela, a 42-year-old referee from Colombia, has been assigned as the main referee for Norway's crucial 16th-finals match against Ivory Coast at the 2026 FIFA World Cup. This will be his third match at the tournament, having previously officiated games between Australia and Turkey, and Bosnia and Herzegovina versus Qatar. Valenzuela has been a FIFA referee since 2013 and has experience in various international tournaments including the Club World Cup, Copa América, and the 2022 World Cup in Qatar. His average of issuing 3.11 yellow cards and 0.11 penalty kicks per game highlights his strict refereeing style. The match will take place in Arlington, Texas, and the winner will face either Brazil or Japan in the quarterfinals.
The football podium in the World Cup day 26: Elfenbensparty
The provided text appears to be metadata and administrative information from an article published by VG (Verdens Gang), a Norwegian newspaper. It includes details about the responsible editors, subscription options, privacy policies, and terms of use. There is no substantive news content included in the text. The article title mentioned, 'Fotballpodden i VM dag 26: Elfenbensparty,' suggests it was likely related to a football podcast discussing a match or event during the World Cup, but the body of the text does not provide any specific details about the content of the podcast or the event itself.
Over half a million Norwegians have played at the World Cup
The article reports that over half a million Norwegians have placed bets on World Cup matches through Norsk Tipping, with nearly half being women. The betting company has paid out approximately 32 million kroner more than it has received on Norway's games. The interest in Norway's success has set new records, with some matches attracting up to 249,000 bettors. Meanwhile, American sports betting companies like DraftKings reportedly lost up to $50 million during the group stage due to high-stakes bets on top players like Messi, Haaland, and Mbappé.
Vita Mashadi (34) was injured: - I am angry
Influencer Vita Mashadi (34) suffered a broken rib during a boat trip in Lofoten while participating in the Lofoten Sky Race event. She had planned to compete alongside her sister, Wanda Mashadi, but was forced to withdraw after sustaining the injury. Mashadi shared the news on Instagram, expressing frustration and pain, though she remains optimistic about enjoying the remaining days in Lofoten with her sister and friends. This incident marks another setback in her athletic career, following previous injuries such as a hamstring issue. Despite these challenges, she has continued to push herself through longer running challenges, including completing a 50-kilometer race in 2025.
World Cup weather forecast has turned
The article discusses the change in weather forecast for Norway’s upcoming FIFA World Cup 2026 quarter-final match against Brazil, which is set to take place at MetLife Stadium in New Jersey. Initially, the weather was predicted to bring up to 24 mm of rain on Sunday, but this was revised after new data suggested temperatures would range between 25 and 30 degrees Celsius, with light showers and significantly less rainfall. The sudden shift is attributed to updated weather models incorporating new information in a situation marked by high uncertainty. Meteorologist Marit Kollstuen explains that weather predictions become more reliable as the event approaches, noting that while some rain is still expected, large amounts of precipitation are unlikely. She also mentions that previously forecasted heavy rain might now occur on Monday instead.
Fredrik Gulsvik charged again
Former football player Fredrik Gulsvik, known as 'Super-Mac,' has been indicted again in a new case involving drug smuggling and fraud. He is accused of being part of a criminal group involved in cocaine trafficking and money laundering. According to the indictment, he received 400,000 Norwegian kroner from a fraud scheme on January 21, 2023, and later transferred the funds to another person. Additionally, Gulsvik is accused of entering financing agreements with BMW Financial Services to purchase two BMW X5 cars without intending to fulfill the payment terms, totaling nearly 3.5 million kroner. He also sought financing from Danske Bank for 1.8 million kroner for car purchases without intent to repay, and signed multiple mobile phone contracts with Telenor and lease agreements for electronics without plans to meet financial obligations. The trial is scheduled for three days in November at Oslo District Court. Gulsvik previously admitted guilt for cocaine smuggling and explained that large gambling debts led him into drug trafficking. He had previously spoken about this in an interview with VG.
Whirling around the supercouple: Are they getting married now?
Rumors are swirling around the celebrity couple Taylor Swift and Travis Kelce, who are rumored to be getting married soon. Norwegian media report that American media have long speculated about their wedding, and now rumors suggest they might get married this weekend. The couple has not officially confirmed anything, but the New York Times and CNN cite sources close to the couple stating that they have received confirmation of the wedding. The venue is reportedly Madison Square Garden in New York, where Swift has performed eight times. According to the New York Times, the couple had a private rehearsal with 100 guests and plans for a larger event with around 1000 guests. While there are no other public events scheduled at Madison Square Garden, the city has granted permission for setup activities, including setting up a tent outside the venue. Photos show signs of preparation, such as red curtains being installed and posters of Taylor Swift outside the entrance. New York Mayor Zohran Mamdani joked about the situation, saying he wishes them a beautiful wedding but is not invited. Fans have gathered hoping to catch a glimpse of the celebration. However, journalists from CNN spoke with
The deadline is midnight.
The deadline for the EU to fulfill its part of the trade agreement with the United States, set by former U.S. President Donald Trump, has passed without triggering a new trade conflict. According to Norway's largest business organization, NHO, the EU has made the necessary formal decisions before the July 4th deadline, reducing the risk of renewed tensions. The agreement, signed last summer after lengthy negotiations, includes the EU removing tariffs on various American industrial goods and providing better market access for certain agricultural and seafood products from the U.S. In return, the U.S. maintains a 15% tariff on most European goods rather than raising them further, as Trump had previously threatened. Although Norway is not a party to the agreement, a trade conflict between the two economic blocs could negatively impact Norwegian businesses, which heavily rely on the EU as their main export market.
Ødegaard hailed as one of the world's best
Martin Ødegaard received widespread praise after Norway's 2-1 victory over Ivory Coast in the Round of 16 of the World Cup. Analysts highlighted his exceptional performance, noting he touched the ball more times than any other player, ran the most distance, and made the most tackles. Former Manchester City defender Pablo Zabaleta praised Ødegaard's football intelligence, emphasizing his ability to control the game through movement and decision-making. Norway's head coach Ståle Solbakken commended Ødegaard's mental strength, particularly in the second half after Ivory Coast equalized. Commentators noted that Ødegaard's aggressive and decisive play was a significant factor in Norway's win.
- Didn't know the world was looking for him.
The article discusses Brazil's performance in the 2026 FIFA World Cup qualifiers, highlighting concerns among Brazilian fans and experts about the national team's lack of success. It references the country's history of football achievements, such as winning five World Cups between 1970 and 1994, and contrasts this with the current underperformance. The piece mentions the appointment of Carlo Ancelotti, the first foreign head coach in Brazil's history, who faces high expectations but skepticism from analysts. The tone emphasizes the emotional connection Brazilians have with football and the frustration over recent poor results, including failing to reach the quarterfinals in the last two tournaments.

Now the Swedes have cut the price of gasoline again: the second cheapest in Europe
The article discusses recent reductions in gasoline prices in Sweden, which have drawn significant attention in both Swedish and Norwegian media. The price cut, three kroner per liter, has led many Norwegians to cross the border to refuel at cheaper rates. Sandra Strand, a Norwegian resident, saved 250 kroner by filling up her car in Sweden rather than Norway. Similarly, Tor Wagenknecht from Halden frequently travels to Sweden to take advantage of lower fuel costs. According to Göteborgs-Posten, if adjusted for the tax difference, Sweden would be the second-cheapest country in Europe for gasoline, with North Macedonia being the cheapest. Anders Svensson, an area manager for the Swedish gas station chain Tankas, plans to visit Strömstad to discuss these developments with his staff. Meanwhile, the Norwegian Business Association (NHO) warns against blindly following Sweden’s policies, emphasizing the need for stable and long-term economic conditions for Norwegian businesses. While some price leakage into Norway is expected, it could negatively impact local jobs and companies.
Overlooked
Under-reported & one-sided