NZOwnership & classification
Founded: 2000
Ownership
Stuff is a privately owned New Zealand media company controlled by Sinead Boucher, its CEO. In May 2020 Boucher bought Stuff from its Australian parent Nine Entertainment (formerly Fairfax Media) for NZ$1 in a management buyout, returning the business to New Zealand ownership; in 2021 she pledged about 10% of the company to a trust controlled by employee representatives. The Stuff news website itself launched in 2000.
Funding
Stuff is financed commercially through digital and print advertising, and increasingly through reader revenue and subscription/premium products, supplemented at times by New Zealand public-interest journalism funding schemes. It receives no party or state ownership subsidy.
Affiliation & stance
Stuff is a commercial, privately held publisher with no party, church or government control, with a centre-left editorial leaning. Its independent private ownership makes it INDEPENDENT.
Editorial lean
- Our estimate
- Lean Progressive
- Measured from coverage
- Centerbased on 716
68/100
Factual
73/100
Objective
1177
Articles
1177
reports
Factual: How accurately its articles report the facts, judged against primary sources and the cross-outlet consensus. Only articles that cite their sources are counted.
Objective: How neutral the writing is — whether reporting keeps the writer’s own preferences and opinions out of the article.
Recent coverage
Fire ‘out of control and spreading really fast’, local tour guide says
The headline reports that a fire is described by a local tour guide as 'out of control and spreading really fast,' indicating concerns over the rapid spread of the fire. The statement suggests urgency and potential danger, but no further details are provided about the location, cause, or current status of the fire. The source, Stuff, is a New Zealand-based news outlet known for covering local issues, including environmental and safety-related events.
Friend of missing Queenstown woman Erika Coelho remaining optimistic
A close friend of Erika Rodrigues Coelho, a 47-year-old Brazilian woman who went missing near Queenstown on 18 September, expressed continued optimism about her safe return. Coelho's rental car was discovered at Skippers Saddle on 21 September, suggesting she may have been in the area around the time of her disappearance. Authorities are searching for a man seen on the summit track in the Mount Dewar area at 12:30 PM on 18 September, describing him as Asian, in his 30s, slim, and clean-shaven. The search involves police, search and rescue teams, and volunteers using helicopters, drones, and dogs. Friends and family remain hopeful despite the passage of several weeks.
It feels like it’s been a very bleak year for murder. Here’s why
The article discusses perceptions of increased violence, specifically focusing on murders, during the year. The author suggests that despite the lack of concrete data, there is a general feeling among people that the year has been particularly grim in terms of violent crime. This perception might be influenced by media coverage, personal experiences, or anecdotal evidence. The piece does not provide specific statistics or official reports to substantiate the claim of a 'bleak year' for murder, leaving the assessment largely subjective.
The centre vote has collapsed. The Chrises have 4 weeks to fix it
The article discusses the decline in support for centrist political candidates, specifically referencing 'The Chrises,' likely referring to Chris Hipkins and Chris Luxon, who are prominent figures in New Zealand politics. It suggests that these candidates have four weeks to address this drop in popularity and regain voter confidence. The piece highlights the current political climate and the urgency faced by centrist leaders to stabilize their positions ahead of upcoming elections.
Putin’s dirty tricks: Russian spies sent to poo in Finnish MPs’ toilets
The headline suggests that Russian spies were involved in a prank where they used feces to target Finnish MPs' toilets. However, there is no additional information provided in the article text to confirm the accuracy of this claim or provide further context.
‘Sticks in the guts’: All Blacks great’s painful Bledisloe Cup lesson to players
The headline references a painful experience of a former All Blacks rugby player during the Bledisloe Cup, using the phrase 'sticks in the guts' to evoke a strong emotional reaction. The Bledisloe Cup is a major rugby competition between New Zealand and Australia, and the reference suggests a significant moment in the player's career that had lasting personal impact. The headline uses metaphorical language to highlight the intensity of the experience but does not provide specific details about the event or its broader implications.
Nissan teases first PHEV for NZ, expected to be BYD Shark 6 rival
Nissan has hinted at introducing its first plug-in hybrid electric vehicle (PHEV) to New Zealand, suggesting it could be a competitor to the BYD Shark 6. The announcement indicates Nissan's growing focus on electrified vehicles in the New Zealand market. No specific details about the model or release date were provided in the teaser. This development aligns with global trends toward increased adoption of hybrid and fully electric vehicles.
Company administrator sentenced to home detention over $606k tax evasion
A company administrator has been sentenced to home detention for evading $606,000 in taxes. The case involves legal action taken against the individual for failing to meet their tax obligations, resulting in a judicial decision that mandates home detention as part of the punishment. This type of enforcement highlights the seriousness with which tax evasion is treated under New Zealand law.
Supply up, national rents stable: What the latest data shows for renters
The latest rental market data indicates that supply has increased while national rent levels remain stable. This suggests that the housing market may be experiencing some balance between availability and demand. The information provides insight into current conditions for renters in New Zealand, potentially influencing decisions related to housing and policy. However, without further details, the exact implications of these trends cannot be fully assessed.
Baby in critical condition after woman charged with attempted murder in alleged West Auckland stabbing
A baby is in critical condition after being stabbed during a triple assault in West Auckland, New Zealand. Police confirmed the incident occurred at a residence on Kirby Street in Glendene late on Sunday night. A 33-year-old woman has been charged with attempted murder in connection with the attack. The suspect is set to appear in court on Tuesday, though her initial hearing has been postponed until Wednesday. Two other individuals involved in the incident remain hospitalized, with one in serious but stable condition. Police emphasized the importance of maintaining the privacy of those affected and noted that all parties involved knew each other. Authorities are continuing their investigation into the circumstances surrounding the attack.
FlyDubai attack pilot was in NZ on student visa, police confirm
A pilot accused of assaulting his colleague on a FlyDubai flight spent 175 days in New Zealand during 2018/19 while holding a six-month student visa, according to police confirmation. The information highlights the individual’s recent presence in the country under temporary immigration status. The incident occurred aboard a commercial flight operated by FlyDubai, an airline based in the United Arab Emirates. Authorities have confirmed the pilot’s visa status but have not provided further details regarding the nature of the altercation or any ongoing legal proceedings.
Ford cuts prices of Ranger plug-in hybrid
The headline 'Ford cuts prices of Ranger plug-in hybrid' indicates that Ford has reduced the price of its Ranger plug-in hybrid model. This development could make the vehicle more affordable for consumers, potentially increasing sales. The pricing change may reflect market competition, production costs, or strategic decisions by Ford to boost market share. As this is a product-related announcement, it does not involve political figures, policies, or contentious issues.
2027 Audi Q7 priced to undercut BMW and Mercedes rivals in NZ
The 2027 Audi Q7 is positioned by the manufacturer to offer a more competitive price point compared to similar models from BMW and Mercedes-Benz in New Zealand. This pricing strategy aims to attract customers looking for luxury vehicles at a lower cost. The focus is on the vehicle's value proposition within the premium SUV segment.