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IndependentLean Progressive

Ownership & classification

Independent

Founded: 2000

Ownership

Stuff is a privately owned New Zealand media company controlled by Sinead Boucher, its CEO. In May 2020 Boucher bought Stuff from its Australian parent Nine Entertainment (formerly Fairfax Media) for NZ$1 in a management buyout, returning the business to New Zealand ownership; in 2021 she pledged about 10% of the company to a trust controlled by employee representatives. The Stuff news website itself launched in 2000.

Funding

Stuff is financed commercially through digital and print advertising, and increasingly through reader revenue and subscription/premium products, supplemented at times by New Zealand public-interest journalism funding schemes. It receives no party or state ownership subsidy.

Affiliation & stance

Stuff is a commercial, privately held publisher with no party, church or government control, with a centre-left editorial leaning. Its independent private ownership makes it INDEPENDENT.

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Editorial lean

Our estimate
Lean Progressive
Measured from coverage
Centerbased on 893

68/100

Factual

73/100

Objective

1497

Articles

1465

reports

Factual: How accurately its articles report the facts, judged against primary sources and the cross-outlet consensus. Only articles that cite their sources are counted.

Objective: How neutral the writing is — whether reporting keeps the writer’s own preferences and opinions out of the article.

Recent coverage

‘The choice is clear’: National says no new taxes at PM’s campaign launch
NZ🏛️ PoliticsConservative
yesterday

‘The choice is clear’: National says no new taxes at PM’s campaign launch

The headline suggests that the New Zealand National Party has made a clear stance against introducing new taxes during the Prime Minister's campaign launch. The phrasing 'The choice is clear' implies a definitive position, potentially emphasizing the party's commitment to fiscal conservatism. However, without additional context or detailed content from the article, the exact implications and nuances of this statement remain unclear.

0 progressive0 center1 conservative
1 source1 officialviaStuff logoStuff
'Are we engaging with Maori? ... that's your answer': ACT unveils one law for all policy
NZ🏛️ PoliticsProgressive
yesterday

'Are we engaging with Maori? ... that's your answer': ACT unveils one law for all policy

The headline suggests a critical assessment of engagement with Māori by presenting a policy proposal from the ACT Party as a potential solution. The phrase 'that's your answer' implies a direct response to perceived shortcomings in current practices, potentially indicating a critique of existing policies rather than a balanced discussion.

1 progressive0 center0 conservative
1 source1 officialviaStuff logoStuff
Table-topping Warriors dealt blow as extent of flying winger's injury confirmed
NZ⚽ Sports
yesterday

Table-topping Warriors dealt blow as extent of flying winger's injury confirmed

The New Zealand-based rugby team, the Warriors, who are currently leading their league, have suffered a setback with the confirmation of a serious injury to one of their key players, a flying winger. The injury's severity has raised concerns about the team's performance in upcoming matches. Rugby is a major sport in New Zealand, and such injuries often have significant implications for both the team's season and the broader sports community. The Warriors' success has been a point of national interest, making this development noteworthy within the sports sector.

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1 source2 officialviaStuff logoStuff
Flight from Australia fails to land in Queenstown as gales batter NZ
NZ🏛️ PoliticsCenter
yesterday

Flight from Australia fails to land in Queenstown as gales batter NZ

A flight originating from Australia was unable to land in Queenstown, New Zealand, due to severe gales affecting the region. The incident highlights the impact of extreme weather conditions on air travel in the area. While the exact details of the flight's status and any potential safety concerns were not specified in the headline, the event underscores the challenges posed by unpredictable weather patterns.

0 progressive1 center0 conservative
1 source2 officialviaStuff logoStuff
Waikato host winless Counties Manukau in round four of the NPC
NZ⚽ Sports
yesterday

Waikato host winless Counties Manukau in round four of the NPC

The headline reports on a rugby match in New Zealand's National Provincial Championship (NPC), where the Waikato team hosted the Counties Manukau side. The match resulted in a win for Waikato, marking their first victory in the fourth round of the tournament. Counties Manukau were reported to be winless up to this point in the competition. The outcome highlights the competitive nature of the NPC and the performance dynamics between teams.

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1 source1 officialviaStuff logoStuff
Two teens charged after hitting police officer with stolen car
NZ🏛️ PoliticsCenter
yesterday

Two teens charged after hitting police officer with stolen car

Two teenagers have been charged following an incident where they struck a police officer with a vehicle that was reported to be stolen. The event appears to involve criminal activity and law enforcement response.

0 progressive1 center0 conservative
1 source1 officialviaStuff logoStuff
Hollywood star embroiled in anti-Semitic row
NZ🏛️ PoliticsCenter
yesterday

Hollywood star embroiled in anti-Semitic row

A Hollywood actor has become involved in a controversy related to anti-Semitism. The situation appears to involve some form of dispute or conflict surrounding Jewish people or Judaism, though specific details are not provided in the available information.

0 progressive1 center0 conservative
1 source1 officialviaStuff logoStuff
Powerball rolls over as four players share Lotto first division
NZ🏛️ Politics
yesterday

Powerball rolls over as four players share Lotto first division

The New Zealand Powerball lottery has rolled over, meaning the jackpot remains unclaimed. Four players have shared the first division prize, indicating they matched all six main numbers but did not select the Powerball number correctly. This outcome results in a smaller payout for these winners compared to if they had won the top prize. The rollover means the jackpot amount will increase for future draws until someone matches all seven numbers.

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1 source1 officialviaStuff logoStuff
National challenged Labour to show how they'd balance the books. Here's Labour’s answer
NZ🏛️ PoliticsCenter
yesterday

National challenged Labour to show how they'd balance the books. Here's Labour’s answer

The New Zealand newspaper Stuff reports on a challenge issued by the National Party to the Labour Party regarding fiscal responsibility. Specifically, National asked Labour to demonstrate how they would balance the budget, and Labour has responded with their approach to addressing this issue. The article does not provide further details on either party's specific proposals but highlights the ongoing political debate over economic management.

0 progressive1 center0 conservative
1 source1 officialviaStuff logoStuff
Teens charged after fleeing driver crash left cop critically injured in Palmerston North
NZ🏛️ PoliticsCenter
yesterday

Teens charged after fleeing driver crash left cop critically injured in Palmerston North

Two teenage boys have been charged following a collision on Kairanga Bunnythorpe Road in Palmerston North that left a police officer critically injured. The incident occurred around 2am on Saturday when the vehicle struck the officer, who was deployed to place road spikes. The officer was airlifted to Wellington Hospital in critical condition, while a second officer sustained minor injuries. Police confirmed the officer is in stable condition but requires prolonged recovery. The older of the two teenagers faces multiple charges including theft, failure to stop, dangerous driving, and reckless driving causing injury, while the younger is charged with unlawfully entering a motor vehicle. Both are scheduled to appear in the Palmerston North Youth Court on 27 August, with police unable to provide further details pending the legal proceedings.

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2 sources3 officialviaStuff logoStuff
Richie Mo’unga to join All Blacks in South Africa
NZ⚽ SportsProgressive
yesterday

Richie Mo’unga to join All Blacks in South Africa

Richie Mo'unga, a prominent rugby player, is set to join the New Zealand national team, the All Blacks, during their upcoming tour of South Africa. This move highlights his continued involvement with the team and underscores the significance of international rugby matches between major teams like New Zealand and South Africa. The announcement reflects ongoing athlete movements within elite sports and the importance of high-profile fixtures in maintaining competitive standards. No further details about the timing or specifics of Mo'unga’s inclusion were provided.

2 progressive0 center0 conservative
1 source20 officialviaStuff logoStuff