United KingdomOwnership & classification
Founded: 2009
Ownership
Full Fact is an independent British fact-checking organisation founded in 2009 by businessman Michael Samuel (its chair) and Will Moy (its long-time director). It is a registered charity (Charity Commission no. 1158683), governed by a cross-party board of trustees rather than any commercial owner. It is not owned by a media group, party or state body.
Funding
Financed by charitable donations and grants from foundations and tech companies, with listed major funders including the Nuffield Foundation, Luminate, Google and Meta/Facebook, plus individual donors and revenue from running fact-checking and statistics training. All donations above £5,000 are disclosed on its website.
Affiliation & stance
Full Fact is a non-partisan charity with a deliberately neutral remit (advancement of public education / accurate public debate) and no party or government allegiance. Because it is independently governed, privately/charitably financed and free of party or state control, it is INDEPENDENT (the site's INDEPENDENT/CENTER labels are accurate).
Editorial lean
- Our estimate
- Center
- Measured from coverage
- Centerbased on 48
82/100
Factual
84/100
Objective
57
Articles
57
reports
Factual: How accurately its articles report the facts, judged against primary sources and the cross-outlet consensus. Only articles that cite their sources are counted.
Objective: How neutral the writing is — whether reporting keeps the writer’s own preferences and opinions out of the article.
Recent coverage
Who really owns Burnham's Labour?
The article discusses the recent Labour Party conference in Liverpool, highlighting the internal dynamics within the party following Andy Burnham's leadership change. It notes a generally positive atmosphere compared to previous conferences, with some members of the left feeling more hopeful due to Burnham's approach. However, there are underlying tensions, particularly regarding policies such as the rejection of nationalization and plans to abolish the pensions triple lock. Economist James Meadway critiques the latter policy, arguing it may not achieve its intended financial goals. The article also mentions the contrast between the lavish corporate-sponsored aspects of the conference and external protests, raising questions about whose interests are prioritized. Additional topics covered include discussions on countering the far-right, developments related to Russia, and events in Brazil.
Reform did not have only one health policy in the 2024 election
A recent statement by the UK's health secretary suggested that Reform's sole health policy during the 2024 election was a 'tax break for private healthcare.' However, this claim is inaccurate as Reform's manifesto included multiple health-related policies beyond just this tax break. The clarification highlights the importance of accurately representing political parties' platforms to avoid misinterpretation. This issue arises in the context of the upcoming general election, where precise information about candidates' policies is crucial for voters. The correction comes amid ongoing discussions about healthcare reform and the role of private versus public healthcare systems in the UK.
What’s the harm? Fact checking reveals the true scale of AI fakery
An article by Full Fact discusses the growing prevalence of AI-generated false content, noting that it now constitutes nearly a quarter of all content subjected to fact-checking. The piece raises questions about the extent to which this type of misinformation causes real-world harm. While the article highlights the scale of the issue, it does not provide specific examples of harmful outcomes or detailed analysis of the impact of AI-generated falsehoods.
Compilation video shared of ‘US strikes on Iran’ includes fake and old footage from across the Middle East
A compilation video titled 'US strikes on Iran' has been shared online, which includes both fake and outdated footage from various locations in the Middle East, including Lebanon and Gaza. The video appears to mix authentic and fabricated content, potentially misleading viewers about the nature and timing of US military actions against Iran. Such videos can spread misinformation and distort public understanding of complex geopolitical events. The authenticity of the content raises concerns about the reliability of information circulating on social media platforms.
Government wrong to claim over 14.5 million children used free bus scheme
The UK government claimed that over 14.5 million children used the free school bus scheme, but this figure was based on counting journeys rather than individual children. The Department for Transport and the transport secretary provided this data, which led to confusion. Independent analysis reveals that only approximately 7.5 million children in England are eligible for the scheme due to their age. This discrepancy highlights potential misinterpretation of data regarding the program's usage.
Video supposedly showing BBC News linking Indian passenger to Flydubai attack is a deepfake
Full Fact reports that a video circulating online appears to show BBC News linking an Indian passenger to the Flydubai attack, but this video has been identified as a deepfake. The BBC has confirmed to Full Fact that the footage is not authentic, indicating it was created using artificial intelligence techniques to deceive viewers. This incident highlights concerns about the spread of misinformation through deepfake technology, particularly in the context of media outlets being falsely implicated in false narratives. The BBC’s confirmation underscores the importance of verifying digital content before sharing it, especially in cases where such content could influence public perception or cause reputational harm.
Video of Flydubai plane isn’t from Israel flight attack incident
An online video circulating on social media claims to show footage from a Flydubai flight where a pilot was allegedly stabbed. However, the video has been identified as combining visuals from a different flight over Dubai with audio from a 2022 turbulence incident. The mix of footage and audio suggests the video is misleading and does not accurately represent the alleged incident involving the Flydubai pilot. This misinformation highlights concerns about the spread of unverified content during sensitive aviation incidents.
Video of huge pro-Palestine rally in the UK is AI-generated
A video circulating online appears to depict a large pro-Palestine rally in the United Kingdom. However, the video has been identified as being artificially generated using AI technology. The audio and visual elements of the video contain a watermark associated with Google's SynthID, which is used to identify synthetic media. This indicates that the content was created using generative AI tools rather than depicting a real event. The video was likely produced to simulate a protest scenario, possibly for testing or demonstration purposes. The presence of the watermark confirms the artificial nature of the video.
Viral NATO video isn’t a ‘new ad campaign’
An online video featuring NATO soldiers has been widely shared on social media with claims that it represents a new promotional campaign by the alliance. However, the video was originally posted in 2024 to commemorate NATO's 75th anniversary. The footage does not appear to be part of any recent advertising initiative, and the spread of the video online has led to confusion about its purpose and timing.
Video shows Muslim women queuing for a clothing sale, not free childcare
A video circulating on social media falsely claims to show Muslim women wearing headscarves lining up to enroll their children in free public daycare. The video is being shared with the implication that it demonstrates a specific issue related to childcare access. However, the content of the video does not support this claim, and the situation depicted is unrelated to childcare services.
Monzo bank hasn’t launched its own online casino site
Online posts falsely claim that Monzo, a UK-based digital bank, has launched its own online slots platform. These claims are misleading and do not originate from Monzo itself. A Monzo spokesperson confirmed that these posts are scams designed to exploit the bank's well-known brand. The fake posts frequently use the authentic Monzo logo to create a deceptive appearance of legitimacy, while failing to direct users to Monzo's official website. Some of these posts include images flagged by AI detection tools as synthetic or manipulated. Additionally, Facebook and Instagram feature sponsored advertisements promoting gambling sites under the guise of Monzo, some of which appear to be AI-generated and contain suspicious elements such as nonsensical text and distorted visuals.
Scottish council corrects outdated asylum seeker support figure
Stirling Council recently corrected outdated information on its website regarding the weekly financial support provided to asylum seekers residing in fully catered accommodation. Initially, the site stated that asylum seekers received £49.18 per week or £8.86 per week if meals were included. However, this second figure was incorrect. From January 2024 to June 2025, asylum seekers in full-board accommodation received £8.86 per week, after which the allowance was raised to £9.95 and has remained at that level since. The error was identified during preliminary research by Full Fact for its new AI benchmarking project, aimed at ensuring accuracy in official information amid the growing use of large language models.
Edited video of South Tower on 9/11 circulates again
A misleading video claiming that a second plane did not hit the South Tower during the September 11 attacks has resurfaced online ahead of the 25th anniversary of the event. The video, originally posted on Facebook, edits out the moment when American Airlines Flight 175 struck the South Tower, creating the illusion that the plane did not hit the building. This claim contradicts extensive evidence, including eyewitness accounts, photographs, and original footage taken by photojournalist Keith Lopez, which clearly shows the plane striking the tower. Fact-checkers previously debunked this misinformation five years ago, noting that the video was deliberately altered. Multiple sources confirm that both planes hit the Twin Towers, leading to their collapse.