Ownership & classification
Founded: 2022
Ownership
Bloomberg Adria Slovenija (si.bloombergadria.com) launched on 1 July 2022 as the Slovenian edition of Bloomberg Adria, a pan-regional business-news network covering Slovenia, Croatia, Serbia, Bosnia and Herzegovina and North Macedonia. It is a joint venture in which US-based Bloomberg Media licenses its brand and content to Mtel Swiss SA, the network's owner; Mtel Swiss is majority-owned by Telekom Srbija, the Serbian state-owned telecom. Day-to-day it pairs translated Bloomberg News with original local business reporting from a Ljubljana hub.
Funding
Financed by its corporate parent (the Bloomberg/Mtel Swiss venture) plus advertising and a partial paywall on premium business content; revenue derives from the telecom-backed owner rather than the Slovenian state budget.
Affiliation & stance
Editorially it is a professional, business-focused outlet with a broadly liberal/center economic orientation and no Slovenian party tie. However, because its controlling owner (Mtel Swiss) is majority-held by the Serbian state-owned Telekom Srbija, the outlet's ultimate control sits with a foreign state-linked entity, which is a notable caveat to a simple INDEPENDENT label even though its day-to-day reporting is non-partisan.
Editorial lean
- Our estimate
- Center
- Measured from coverage
- Centerbased on 161
32/100
Factual
28/100
Objective
486
Articles
477
reports
Factual: How accurately its articles report the facts, judged against primary sources and the cross-outlet consensus. Only articles that cite their sources are counted.
Objective: How neutral the writing is — whether reporting keeps the writer’s own preferences and opinions out of the article.
Recent coverage

Fuel prices higher from tomorrow
The article announces that fuel prices in Slovenia will increase starting from midnight on August 17, 2026. The new maximum retail prices for unleaded 95 gasoline will rise to 1.582 euros per liter, up 6.3 cents from the previous rate of 1.519 euros. This means filling a 50-liter tank will cost 79.10 euros. Diesel prices will also increase, reaching 1.857 euros per liter, a 10.4-cent rise from 1.753 euros, making a full tank cost 92.85 euros. Heating oil prices will see the highest increase, rising to 1.470 euros per liter, up 11.4 cents from 1.356 euros. Consumers ordering a thousand liters of heating oil will pay 1,470 euros without transportation costs. The Ministry of Infrastructure and Energy notes that without regulation and exemption from paying environmental taxes related to air pollution through CO2 emissions and energy efficiency improvements, prices would be significantly higher, around 1.781 euros per liter for gasoline, 2.072 euros for diesel, and 1.685 euros for heating oil. These new prices will remain in effect until Monday, August 24, when the next adjustment will be announced.

ChatGPT doesn't steal data, the companies give it to it themselves
The article discusses the future of banking through improved user experience, highlighting collaboration between AikBank and ASEE to implement advanced technologies that enable faster, safer, and fully digital processes such as online account opening without visiting a branch. The piece emphasizes the role of digitalization in transforming financial services but does not delve into specific controversies or debates surrounding data privacy, AI ethics, or corporate responsibility. It serves as an introduction to a broader discussion on digital banking innovation.

Hedge funds are betting on further increases in diesel prices.
The article titled 'Hedge funds bet on continued diesel price increases' appears to focus on the expectations of hedge funds regarding future diesel price trends. However, the content provided does not include substantive information about the topic. Instead, it consists of promotional material for a subscription service offered by Bloomberg Adria, including pricing options, subscription benefits, and calls to action for registration or renewal. There is no actual news content or detailed analysis presented in the text.

Moustache before returning to pre-pandemic levels, Turkey again overtakes Germany
The article appears to be part of a subscription-based news platform's promotional content rather than a substantive news piece. It offers various subscription options, including monthly and annual plans, and encourages users to register or activate additional free articles. The text includes calls to action such as 'Register' and 'Unlock content,' but does not provide any specific news or information beyond promoting the service.

Bitcoin ETFs record the largest outflow in six weeks, "position on the edge of pessimism"
The article reports on the significant outflow of funds from Bitcoin ETFs over the past six weeks, noting that investor sentiment has reached levels close to pessimism. The piece highlights the declining confidence in cryptocurrency investments, suggesting a shift toward more cautious attitudes among investors. However, the content provided appears to be incomplete or non-substantive, consisting primarily of subscription prompts and advertising rather than detailed financial analysis.

China is taking over Europe's next billion drivers (opinion)
The article titled 'Kitajska Evropi prevzema naslednjo milijardo voznikov (mnenje)' from Bloomberg Adria appears to be a subscription-based news platform's promotional content rather than a substantive news article. The text includes standard advertising copy for accessing premium content, such as unlimited access to exclusive analyses, videos, and other premium features. It does not provide any specific news content or detailed information about China's influence over a billion drivers in Europe. Instead, it focuses on encouraging users to register or subscribe for more content.

The rise of micro-influencers: with fewer followers, they earn enough to leave their regular jobs
The article appears to be part of a subscription-based news platform's promotional content rather than a substantive news piece. It includes calls to register for free access, activate additional free articles, and subscribe to premium services. There is no actual news content provided, and the text focuses on advertising subscription options rather than delivering information about micro-influencers or any other topic.

A quarter of companies in Germany are struggling with a shortage of skilled workers
The article titled 'Četrtina podjetij v Nemčiji se bori s pomanjkanjem usposobljenih delavcev' appears to be part of a subscription-based news platform, likely Bloomberg Adria. The content provided does not include the actual news article but rather promotional material encouraging users to register for a free account or subscribe to access premium content. There is no substantive news content available in the text provided.

When wine is no longer enough: Macedonian winemakers look for new opportunities
The article discusses how Macedonian winemakers are seeking new opportunities as traditional wine production becomes less viable. It highlights challenges faced by the industry, such as market saturation and changing consumer preferences, prompting producers to explore alternative strategies like diversifying their product lines or targeting niche markets. The piece emphasizes the need for innovation and adaptation within the sector.

July construction shifted to higher gear
The article appears to be part of a subscription-based news platform's promotional content rather than a substantive news piece. It offers users the option to access premium content by subscribing, highlighting benefits such as unlimited access to premium materials, exclusive stories, and regional perspectives. The text includes calls to action for registration and subscription, along with pricing information for annual and monthly plans. There is no actual news content provided in this text.

E-mail: Has bitcoin risen from the dead?
The article titled 'E-pismo: Je bitcoin vstal od mrtvih?' by Urban Červek published on August 22, 2026, appears to be part of a subscription-based news platform. The content provided does not include the full article but rather promotional material encouraging users to register for a free account or subscribe to access premium content. There is no substantive news content available in the text provided.

The U.S. has hit Canada with 50% tariffs, and Carney is promising retaliatory measures.
The article discusses the imposition of 50% tariffs by the United States on Canadian goods, with Governor of the Bank of Canada, Stephen Poloz (Carney), promising retaliatory measures. The situation highlights growing trade tensions between the two nations, potentially impacting economic relations and prompting responses from both sides.

Telekom Slovenije has four new Supervisory Board members
The article titled 'Telekom Slovenije dobil štiri nove člena nadzornega sveta' appears to be part of a subscription-based content platform, likely from Bloomberg Adria. It presents options for accessing premium content, including a free account, monthly subscription, annual subscription, and access to exclusive analyses and regional perspectives. The text includes calls to action for users to register, activate additional free articles, or subscribe for full access. However, the article itself does not provide any substantive news content or detailed information about the appointment of new members to the supervisory board of Telekom Slovenije.









